First-hand experience with product subscriptions.

CCD2 ab 20. November 2026: Welche Miet- und Leasingverträge mit Kaufoption betroffen sind, und was Anbieter jetzt prüfen sollten.

Widerrufsrecht, Laufzeit, Kündigungsbutton, Preistransparenz und Verbraucherkredit: Der Überblick über alle Regeln für Abos in Deutschland.

Eigenkapital, Bankkredit, Asset-Finanzierung oder Forderungsverkauf: Wie du dein wachsendes Abo-Geschäft ohne Kapitalengpass finanzierst.

Preisbausteine, laufzeitabhängige Tarife und ein Rechenbeispiel: So kalkulierst du eine faire, kostendeckende Mietrate für dein Abo.

Wie Eyewear as a Service funktioniert, am Beispiel von Mister Spex, und was ein Brillen-Abo operativ von anderen Produktabos unterscheidet.

Fahrrad-Abo vs. Dienstrad-Leasing, und wie Anbieter wie Swapfiets, Riese & Müller und Bike Club ihre Modelle operativ aufgebaut haben.

SEPA-Lastschrift, Kreditkarte, PayPal und Wallets im Vergleich: Welche Zahlungsmethode sich für wiederkehrende Zahlungen wirklich eignet.

Die echten Vorteile eines Abo-Modells für physische Produkte, und die operativen Herausforderungen, die dabei niemand verschweigen sollte.

Medizingeräte vermieten statt verkaufen: MDR, MPBetreibV, Hygieneaufbereitung und die Wahl zwischen Krankenkassen- und Privatzahlermarkt.

Furniture as a Service erklärt: Zielgruppen, Logistik und rechtliche Basics für ein Möbel-Abo, mit Beispielen für Privat- und Büromöbel.

Device as a Service (DaaS): Was es ist, wie es in B2B und B2C funktioniert, und was Hersteller bei Asset-Tracking und Aufbereitung beachten müssen.

Kündigungsbutton nach § 312k BGB, EU-Widerrufsbutton seit Juni 2026 und neue UK-Regeln ab 2027: Was Abo- und Mietanbieter jetzt umsetzen müssen.

Abo, Miete oder Leasing? Unterschiede bei Laufzeit, Service und Eigentum, was rechtlich gilt und welches Modell zu deinem Produkt passt, mit Vergleichstabelle.

Product as a Service Leitfaden: Definition, Vorteile, Beispiele nach Branche und wie du dein PaaS-Modell operativ und technisch aufbaust.

Kündigungsbutton nach § 312k BGB, EU-Widerrufsbutton seit Juni 2026 und neue UK-Regeln ab 2027: Was Abo- und Mietanbieter jetzt umsetzen müssen.

Abo, Miete oder Leasing? Unterschiede bei Laufzeit, Service und Eigentum, was rechtlich gilt und welches Modell zu deinem Produkt passt, mit Vergleichstabelle.

Was ist Product as a Service? Definition, Modelle, Beispiele aus DACH, rechtliche Regeln in Deutschland und eine Checkliste, ob PaaS zu deinem Produkt passt.

How big is the medical equipment rental market? Market size estimates from six research firms, segment growth rates, regional shares, key players and the trends driving growth through 2030.

Medical equipment rental, lease, subscription or purchase? A data-backed comparison of access models with real examples from med4rent, Pulse4all and Philips.

Learn when CCD2 applies to subscription and rental businesses, what triggers compliance, and how to prepare before it applies in Nov 2026.

Consumer protection rules for physical product subscriptions in the EU, UK, Germany and the Nordics: withdrawal rights, cancellation, renewals and pricing.

Running subscriptions for bikes, furniture, or equipment? Here's an honest breakdown of what Shopify handles well for physical product subscriptions — and where it runs out of road.

How rent-to-own and subscribe-to-own work for Shopify brands: real examples, the economics, setting the buyout price, and how to run it with circuly.

Shopify has plenty of subscription apps. Almost none of them were built for Product-as-a-Service. Here's why, what the gap looks like, and what you actually need to run a physical product subscription on Shopify.

How asset tracking and asset management work in circuly: serial numbers, asset status, stock and the full lifecycle of every unit you rent or subscribe out.

Every Shopify subscription model explained: what each requires, which apps support it, and where standard tools fall short. Follow the guide to learn more about operating subscriptions models on Shopify.

Every subscription model you can run on Shopify, how each one works, who it suits, what it demands operationally and which Shopify app can support it.

A practical guide to medical equipment rental software, understand why rental differs from eCommerce and which features support scalable operations

Learn how to start a medical equipment subscription business, including pricing, service bundling, compliance, lifecycle planning, and recurring revenue strategy.

Learn how to launch a medical equipment rental business, from choosing rental-ready products to pricing, compliance, operations, and scaling.

Explore the different types of subscription and rental business models used in the baby and kids industry. Learn which models fit which products, customers, and companies.

A deep dive into baby goods subscription companies, with real examples, business models, and lessons learned from brands like StrollMe, Bike Club, Swing2Sleep, and Axkid.

Learn what role an ERP plays in subscription businesses, why it cannot run the model alone, and how modern tech stacks support physical product subscriptions.

This article breaks down the growing confusion between financing and subscription models in durable goods. While both help customers access products without paying upfront, they create completely different business outcomes.

Erfahre, wie Abo-Management-Software kleinen Unternehmen hilft, Abläufe zu automatisieren, Kosten zu senken und Product-as-a-Service-Modelle zu skalieren.

Die besten Abo-Management-Lösungen 2026 für physische Produkte – Vergleich, Funktionen & Einblicke für Product-as-a-Service-Modelle.

Discover how subscription management software helps small businesses automate operations, reduce costs, and scale product-as-a-service models.

Discover the top subscription management software built for physical and consumer durable products. Learn why traditional tools made for SaaS or digital subscriptions don’t work for product-as-a-service models — and explore platforms that handle renewals, returns, and asset tracking from end to end.

Discover how eyewear subscriptions work — from contact lens auto-delivery to frame rentals — with examples of brands leading the shift.

Learn what asset tracking means in subscription & rental models, why it’s essential, key KPIs to measure, and how it drives business optimisation.

Learn how to build a subscription-first checkout for physical products. Discover key challenges, solutions, and best practices for customer journeys.

A simple guide to financing subscriptions for physical products—pilot costs, best models by industry, pros/cons, real examples, and how to choose.

How circuly works for physical product subscription businesses, with or without a shop system and PSP: key operations, the customer journey and setup options.

What happens when a subscriber wants to buy their product? How buyout prices, payment, stock updates and contract closure work without manual effort.

circuly offers flexible options for managing subscription renewals, allowing you to choose between automatic and manual renewals based on your business needs.

What happens when a subscriber doesn't pay? How circuly handles payment retries, dunning and debt collection natively for physical product subscriptions.

How circuly handles failed payments in physical product subscriptions, from automatic payment retries to customer notifications and dunning.

How circuly's white-label checkout connects to your shop system, so customers can subscribe, rent or rent-to-own without leaving your brand.

circuly offers multiple ways to connect tools to it, such as native integrations, API-based integrations and connectors via webhooks.

Rising acquisition costs, weak retention, unsold stock and unpredictable revenue: how subscription models help eCommerce brands solve their biggest challenges.

Learn when UK subscription businesses need FCA approval, types of permissions, compliance steps, and expert tips to launch legally and confidently.

What is a bike subscription? Discover why manufacturers & retailers are embracing monthly models, from recurring revenue to circular economies.

Explore leading bike subscription companies in 2025. Who’s driving recurring mobility — and why manufacturers & retailers are embracing it.

Why reverse logistics is the hardest part of circular business models, and how to handle returns, repairs and redistribution so rental scales profitably.

Discover why reverse logistics is the backbone of circular business models and how to approach it strategically to scale rentals, subscriptions, and take-back programs.

Marketing a circular business model is not the same as marketing a linear one. This post breaks down why—and offers actionable strategies for small teams to build awareness, trust, and traction.

How WHOOP turned a $500 fitness tracker into a subscription-first business. Learn how their Hardware-as-a-Service model targets elite users, drives retention, and builds value through insight—not ownership.

How Peloton moved from hardware sales to a hardware-as-a-service model that pairs fitness equipment with a subscription, and what product brands can learn.

Mister Spex launched an eyewear subscription for prescription glasses across its German stores. How circuly powers the subscription infrastructure behind it.

When should you let subscribers buy their product? How to offer buyouts and rent-to-own options in a subscription model without creating backend chaos.

Discover what makes subscription management for physical products unique—from billing and returns to asset tracking and renewals. A practical guide for scaling Product-as-a-Service models.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

circuly and Debtist partner to bring dunning and debt collection into circuly, so subscription businesses can recover unpaid invoices and protect cash flow.

circuly and Posti partner to help Nordic brands launch circular business models, combining subscription management software with Posti's logistics network.

How to prevent and recover failed payments in a product subscription business with payment retries, dunning and debt collection, and protect your revenue.

Payment retrial, dunning or debt collection? When to use each approach to recover failed recurring payments in a physical product subscription business.

Incorporating skip, cancel, and pause options into your subscription model is a strategic move that can drive more subscriptions and enhance customer loyalty. Learn more

What the EU's Right to Repair law means for brands, and why access-based business models like rental and subscription are a smart way to adapt.

Paceheads, a B2C sports equipment rental disruptor established in 2018, pioneers a flexible monthly subscription model, allowing users to test premium gear for up to 12 months. Facing challenges like manual workload and intricate subscription management, Paceheads partnered with circuly.

An access-based business model lets brands embrace the circular economy without giving up profits. How rental and subscription models make circularity pay.

Did you know that consumers are more likely to take action when presented with a limited yet personalised selection of products?

Consumers still compare product subscriptions to one-off purchases. How to raise the perceived value of your subscription so customers are willing to pay more.

Expanding an ecommerce subscription business internationally can be an exciting opportunity for growth, but choosing the right location to expand to is crucial for success. Learn more

When it comes to generating demand for your subscription products, product price, portfolio, and contract play an important ole. Learn more.

Launching a subscription business? The marketing to-dos that make the road to conversion easier, from awareness and education to a friction-free checkout.

Referral programs, simply put, can be thought of as customer acquisition channels alongside SEO, paid advertising, social media etc. Learn more

Google kept third-party cookies in Chrome, but Safari, Firefox and consent rules still limit them. Why subscription brands should build on first-party data.

Are you looking to get your subscription business discovered on Google Search? You’re right about focusing on SEO but you also need to pay special attention to search intent.

The most significant differences between a rental, a subscription and a lease model are the duration and the flexibility of the contract. Learn more about the differences between the three models.

In this article, learn why consumers rent tech instead of buying them. Device-as-a-service and home appliance-as-a-service are becoming the norm. Don't be left out.

This article focuses on the first few steps you need to take to start a subscription business for consumer electronics.

The proven benefits of a subscription model for physical, consumer durable products, for both businesses and customers, with data from real circuly customers.

Product-as-a-Service is a business model in which products are accessed instead of owned. Learn more about the different variants of the PaaS model and see if your business can benefit from this.

In this post, we cover home appliance as a service and equipment as a service business models and the benefits they bring to both customers and providers.

Why would a demographic with the highest disposable income  not invest in real estate?  Meet the demographic who prefers usership over ownership.

Understanding where circuly exactly fits in when you use it to manage the subscription operations of your product rental business.

Top tech companies see the value of Device-as-a-service to address supply chain and pandemic disruption and economic downturn. Read more.

How sustainability demands are changing the consumer electronics industry, and why device rental and subscription models open new markets for tech brands.

The consumer electronics market faces some challenges brought by disrupted supply chains, the pandemic, and economic downturn. Learn how the market cope.

Are you planning to launch a subscription business? Sweet! Here's a list of payment methods that support recurring payments.

Removing the element of surprise at the checkout page, you can increase your conversion rate. Find out more on how to implement this strategy.

Understand pricing models for physical products and employ pricing models and strategies to increase your monthly recurring revenue.

Furniture as a service (FaaS) business model addresses the growing customer segment that demands flexible, sustainable, and accessible furniture.

Device-as-a-service is a circular business model that addresses the growing customer segment that demands a flexible and sustainable device usership.

Creating a seamless, digital customer journey for subscriptions involves several touch points - we call them the 6 pillars of a subscription business.

Learn from product-as-a-service businesses on how they prevent cart abandonment by providing flexibility to their customers.

Germany's two-click cancellation law, the EU withdrawal button (since June 2026) and the UK's 2027 subscription rules: what subscription businesses must do.

Why would a traditional car manufacturer like Volkswagen with a significant market share and an established brand tap into the world of car subscription?

Why did TIER, which operates in 160 European cities and has an estimated annual revenue of $205 million, decide to launch a subscription model?

How WHOOP turned a $500 fitness tracker into a subscription-first business. Learn how their Hardware-as-a-Service model targets elite users, drives retention, and builds value through insight—not ownership.

How Peloton moved from hardware sales to a hardware-as-a-service model that pairs fitness equipment with a subscription, and what product brands can learn.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

Paceheads, a B2C sports equipment rental disruptor established in 2018, pioneers a flexible monthly subscription model, allowing users to test premium gear for up to 12 months. Facing challenges like manual workload and intricate subscription management, Paceheads partnered with circuly.

Why would a traditional car manufacturer like Volkswagen with a significant market share and an established brand tap into the world of car subscription?

Why did TIER, which operates in 160 European cities and has an estimated annual revenue of $205 million, decide to launch a subscription model?

Why did Dutch baby goods brand Bugaboo launch a subscription business? What its stroller subscription teaches manufacturers about product-as-a-service.

How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch.

Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.

Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow.

The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models?

StrollMe, a baby goods rental company, operates their day-to-day business with several tools that help them scale and grow in no time.