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Creating a Higher Perception of Value for Subscription Products
Tangible product subscriptions are not growing at the same exponential rate as information or digital subscriptions simply because consumers are still comparing subscriptions to one-off purchases. However, the willingness to pay more increases if the perceived value is higher. Learn more.
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Recommendations for Selecting a Location for the International Expansion of Your Subscription Business
Expanding an ecommerce subscription business internationally can be an exciting opportunity for growth, but choosing the right location to expand to is crucial for success. Learn more
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Generating Demand for Subscription Products - Role of Price, Product Portfolio and Flexible Contract.
When it comes to generating demand for your subscription products, product price, portfolio, and contract play an important ole. Learn more.
March 20, 2023
Garima SIngh
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Marketing To-Do’s for New Subscription Businesses
The road to conversion is not straight. There are multiple distractions, hurdles and confusions for the consumer along the way. Your job as a business is to make sure that you make the road to conversion as easy to navigate as possible so that, with your help, your prospects can become your customers.
March 20, 2023
Garima Singh
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A Comprehensive Guide to Referral Programs for Subscription Businesses
Referral programs, simply put, can be thought of as customer acquisition channels alongside SEO, paid advertising, social media etc. Learn more
February 14, 2023
Garima Singh
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Data Collection for Subscription Business In a Cookie-less World.
In January 2020, Google made the announcement that it would not support third-party cookies in the Google Chrome browser. How will data collection look in a cookie-less world?
February 14, 2023
Garima SIngh

SEO for Subscription Businesses - Get Your Subscription Business Discovered on Google
Are you looking to get your subscription business discovered on Google Search? You’re right about focusing on SEO but you also need to pay special attention to search intent.
January 16, 2023
Garima Singh
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Subscription vs Rental vs Lease: Which Model Should You Opt For?
The most significant differences between a rental, a subscription and a lease model are the duration and the flexibility of the contract. Learn more about the differences between the three models.
January 16, 2023
Roma Kaur
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Why Do Consumers Rent Tech?
In this article, learn why consumers rent tech instead of buying them. Device-as-a-service and home appliance-as-a-service are becoming the norm. Don't be left out.
November 8, 2022
Dino Paic
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How to Start a Subscription Business for Consumer Electronics
This article focuses on the first few steps you need to take to start a subscription business for consumer electronics.
October 28, 2022
Dino Paic
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The Top Ten Benefits of a Subscription Model
We listed down top ten benefits of a subscription model to help you decide if subscription-based offering is a perfect fit for your business.
October 27, 2022
Jona Bering

Product-as-a-Service: Everything You Need to Know
Product-as-a-Service is one leading form of subscription-based business model. Learn the different variants of the PaaS model and see if your business can benefit from this.
October 25, 2022
Jona Bering
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Your Guide to Home Appliance as a Service
In this post, we cover home appliance as a service and equipment as a service business models and the benefits they bring to both customers and providers.
October 17, 2022
Dino Paic

Usership vs Ownership: Why Millennials Rent Furniture
Why would a demographic with the highest disposable income not invest in real estate? Meet the demographic who prefers usership over ownership.
August 29, 2022
Lirra Selibio
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How Is circuly Connected to Your CMS and Payment Service Provider
Understanding where circuly exactly fits in when you use it to manage the subscription operations of your product rental business.
August 29, 2022
Garima Singh

Top Tech Companies Piloting Device-as-a-Service
Top tech companies see the value of Device-as-a-service to address supply chain and pandemic disruption and economic downturn. Read more.
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Sustainability Demands Impact Consumer Electronics Industry
The current economic transition will open new markets for businesses that innovate and take advantage of green growth opportunities. Others will be put at risk.

Key Challenges in the Consumer Electronics Industry in 2022
The consumer electronics market faces some challenges brought by disrupted supply chains, the pandemic, and economic downturn. Learn how the market cope.
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A List of Payment Methods That Support Recurring Payments
Are you planning to launch a subscription business? Sweet! Here's a list of payment methods that support recurring payments.
August 22, 2022
Garima Singh
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Designing a Conversion-Optimised Checkout Experience for Subscription Products
Removing the element of surprise at the checkout page, you can increase your conversion rate. Find out more on how to implement this strategy.
August 22, 2022
Garima Singh
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Pricing Models and Strategies for Physical Product Subscriptions
Understand pricing models for physical products and employ pricing models and strategies to increase your monthly recurring revenue.
August 22, 2022
Garima Singh
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Furniture-as-a-Service: Everything You Need to Know
Furniture as a service (FaaS) business model addresses the growing customer segment that demands flexible, sustainable, and accessible furniture.
August 18, 2022
Lirra Selibio
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Device-as-a-Service: Everything You Need to Know
Device-as-a-service is a circular business model that addresses the growing customer segment that demands a flexible and sustainable device usership.
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The Six Pillars of a Subscription Business for Physical Products
Creating a seamless, digital customer journey for subscriptions involves several touch points - we call them the 6 pillars of a subscription business.
July 28, 2022
Garima Singh
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How to Prevent Cart Abandonment for Subscription Products
Learn from product-as-a-service businesses on how they prevent cart abandonment by providing flexibility to their customers.
June 24, 2022
Garima Singh
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What Is the Two-Click Cancellation Law and Its Impact on Subscriptions
The new two-click cancellation law gives a new meaning to subscription contracts. Vendors can no longer bind customers to yearly renewals.
June 24, 2022
Garima Singh
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Volkswagen Car Subscriptions: The Journey towards Mobility Service Provider
Why would a traditional car manufacturer like Volkswagen with a significant market share and an established brand tap into the world of car subscription?
April 10, 2022
Garima Singh
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Why Did TIER Launch a Subscription Model for Their myTIER E-scooters?
Why did TIER, which operates in 160 European cities and has an estimated annual revenue of $205 million, decide to launch a subscription model?
April 10, 2022
Garima Singh
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Baby Goods Manufacturer Bugaboo Launches a Subscription Business
Why did a dutch baby goods company launch a subscription business model in 2021?
April 10, 2022
Garima Singh
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What Business Is Perfect for a Subscription Business Model?
Product-as-a-service is here to stay. If you are exploring a subscription business model for your products, read through and learn more.
April 10, 2022
Garima Singh and Jona Bering
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Pilot Testing: 7 Most Common Goals to Set for Your Subscription Pilot
How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch.
March 27, 2022
Garima Singh
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Consumer Decision Journey for Subscription Products
The consumer journey for physical products starts at “purchase.” The subscriber decision journey explains how users make decisions for product-as-a-service.
March 2, 2022
Garima Singh
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Prevent Subscription Fraud and Chargebacks with CRIF Integration
Our subscription management software supports CRIF integration to prevent subscription fraud and chargebacks in your product-as-a-service businesses
February 23, 2022
Garima Singh
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How Mobility Service Providers Manage Their Subscriptions
Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.
January 26, 2022
Garima Singh

Feature Release: Webhooks—Seamless Data Between Connected Tools
Got a ton of tools specific to your subscription business and want data to flow between them seamlessly with minimum manual effort? Checkout webhooks!
January 17, 2022
Garima Singh
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Feature Release: Auto-renew Subscriptions
A way to counter churn in subscriptions is auto-renewal. But it is important to approach auto-renewal from both a legal and ethical perspective.
January 4, 2022
Garima Singh

How Subscription Companies Overcome Challenges and Grow with circuly
Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow.
December 9, 2021
Garima Singh

A Dedicated Place for Your Customers to Manage Their Subscriptions
With the launch of the circuly customer login, we are closer to building the ULTIMATE digital renting experience, making your rental operations run smoothly.
December 1, 2021
Garima Singh

How circuly makes Recurring Payments with PSP like Stripe Better
When it comes to recurring payments, PSPs like Stripe and Braintree, can't do a lot more besides collecting payment on fixed dates. But circuly fixed that.
November 9, 2021
Garima Singh

Feature Release: Charge One-Time Transactions
Your customers gets a speeding ticket for their car rental or needs repair support and you need to charge a one-time transaction—our software has it automated.
October 25, 2021
Garima Singh

Feature Release: Change Recurring Payment
circuly makes it possible by making payment service providers smart for online rental businesses.
October 25, 2021
Garima singh

Feature Release: Extend Subscription Duration
How to extend a subscription duration without asking your customers to reorder? Read through and learn more about subscription duration.
October 25, 2021
Garima Singh

How to Reduce Subscription Churn for Physical Products?
Subscription churn, especially involuntary and seasonal churn, is preventable. Here are some subscription churn solutions you can implement in your business.
October 19, 2021
Garima Singh

Can a Subscription/Rental Business Also Go Headless?
The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models?
October 8, 2021
Garima Singh

The Best Content Management System For Your Bike Rental Business
A Content Management System (CMS) is a foundational building block of e-commerce. For a bike subscription business, you mainly need it for three reasons.
October 4, 2021
Garima Singh

7 Core growth Strategies for Subscription Businesses
Growth starts with having the right mindset. We discuss the needs of a subscription-based business model with the aim to fulfil the gap with growth strategies.

Can Auto-Renewal Help Tackle Customer Churn in Subscriptions?
A way to counter customer churn in subscription is auto-renewal. But it is crucial to approach auto-renewal from both a legal and ethical perspective.

Case Study: Baby Stroller Rental/Subscription with StrollMe
StrollMe, a baby goods rental company, operates their day-to-day business with several tools that help them scale and grow in no time.
September 9, 2021
Garima Singh

Tools Perfect for eCommerce Subscription
Starting or running a subscription-based e-commerce business isn’t as complicated as it may appear to be. You only need three things: CMS, PSP, and circuly.

Feature Release: Product Swap Process
How can you replace broken products efficiently and fraud-proof against customers who keep both products? Here is the product swap process for PaaS model.
August 23, 2021
Garima Singh

Feature Release: Stock Validation at the Checkout Page
Stock validation at the circuly checkout page ensures your customer knows the product is out-of-stock long before they reach the payment process.

How to Leverage Your Rental Checkout Page
A rental checkout page is a good source for collecting customer’s information for your marketing communication. Learn how to optimize your checkout page.

Feature Release: Download Orders as CSV
The download order as CSV feature enables you to get all the relevant and deselect fields you don’t need. You are in control on what to download.

Feature Release: Advance Filter and Tags
The circuly subscription management software empowers you to customize your order list view without the noise and clutter. Say hello to filter and tags.

Rental Management Software Guide—Top 9 Features to Look For
What should you look for in subscription management software? What are some of the must-haves? We invite you to take a quick peek inside to find out.

7 Basic Operational Tasks a Content Management System Can’t Do for a Rental Business
A Content Management System (CMS) is the backbone of rental e-commerce. To build a scalable rental business, a CMS is a must. But is it enough? Find out more!

Top 8 Challenges That Stop Your Subscription Business From Scaling
Is there something stopping your rental/subscription business from scaling? Yes! There are and it's not what you think. Read more to know more.

Everything You Need to Know About Mobility-as-a-Service
Mobility-as-a-Service is a circular solution to a growing demand for flexible, accessible, user-centric transportation.

circuly Helps aboDeinauto Run its Subscription Business
circuly provides an order-to-revenue subscription management software for mobility-as-a-service businesses like aboDeinauto to launch and grow in no time.
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Using a Subscription Management Software Is a Necessity
Customer journey, asset management and stock-keeping are some of the features of subscription software that help scale and grow your rental business.

Feature Release: Digital Return Handling and Repair Support
"What happens when the products come back from rental?" circuly now supports you in the process and makes it easy to operate your return handling.

How to price your Product Subscription like a Pro
Discovering and setting the correct prices for subscriptions can put anyone on a razor edge, perfect for companies launching their subscription business model.

Feature Release: To-Do Page
Tick off tasks that needs immediate action with our new to-do page functionality. This will help you stay focused on what really matters to your customers. 🚀
March 2, 2021
Mete Cilingir

Why e-Commerce Subscriptions for Your Online Business Makes Sense
Is subscription right for your rental business? See why it makes total sense from ecommerce, financial, customer acquisition, and market potential side.

Seamless customer experience for e-commerce subscription checkout
Selling online and customer journey are easy. But when it comes to subscriptions or rental business, acquiring a product online is a hassle. circuly fixed it.

Feature Release: Automated Invoicing
With circuly’s automated invoicing feature, recurring payment becomes much easier to implement. Learn more about this feature.

Feature Release: Transactional E-Mail Automation
Never miss sending a payment reminder or a return instruction e-mail to your customer. 🚀 Welcome to circuly’s new feature: automated transactional emails.

Best Content Management System for your rental business
To build a scalable rental business, a CMS is a must. Learn more the best ecommerce shop for your rental business to scale and grow in no time.

Feature Release: Product Tracking
We are proud to announce the launch of our new product tracking feature that will help you to save manual labor and scale your business! Read more!💥

How to Harvest the Potential of the $4.5trn Circular Economy
If you want your business lean towards the circular economy, read more in this article about circular business models and partnerships.
October 30, 2020
Victoria Erdbrügger

The 3 most important KPIs to track in a rental business
Keep track of the important KPIs for your rental business to scale in no time.

4 Tips for a Seamless Customer Experience in Your Rental Business
Your complete guide to creating a seamless customer experience for your rental business to scale and grow in no time.
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Fraud Prevention in Online Product Rental Businesses
With rapid e-commerce growth, online fraud and payment defaults are more relevant than ever, and this deals specifically with the prevention of chargebacks.

Usership vs Ownership: We use it, we don't want to own it
Usership over ownership is the new driving economic force to watch out, it is going to disrupt traditional retailers. reCommerce is here to stay.

Anything-as-a-Service?
What Is Anything-as-a-Service? What are the criteria a product has to meet to transition to product-as-a-service business model?

Climate Crisis: The Responsibility Is on Us
If you have to explain the meaning of ‘responsibility’ to your grandparents or your kids - what would you say?
April 5, 2020
Victoria Erdbrügger

What is Circular Economy and Why Act Now?
Circular economy is the fuel of the 21st century economy. Learn more on how to add a circular business model to your existing revenue streams.
February 5, 2020
Victoria Erdbrügger

Why we founded circuly.
Circuly provides a subscription management software specifically designed for product-as-a-service business model.