SUBSCRIPTION MANAGEMENT SOLution

The most loved software solution
for the kids' & baby industry.

circuly enables you to launch, manage and scale your rental or
subscription offering for kids, baby & parenting products.
Discover circuly

Powering the most innovative baby goods companies.

From next-gen startups to established enterprise.

Illustration of integrations for a rental business
Illustration of a subscription management software
integrations

Manage & scale your existing subscription business.

By integrating circuly with your tech.

circuly integrates with any tool of your choice and makes your tech stack smart for operating a rental or subscription business model.

Discuss your tech

Direct integration with
your strorefront.

Direct integration with your
payment system.

Credit check integration
on checkout.

Custom integration with
any ERP and CRM.

We understand subscription management for kids' & baby equipment.

Ditch the complexities and deploy a solution made for scaling.

Timon Beutel, founder of Strollme
"We had a long list of features for our subscription business and found what we were looking for at circuly. circuly works perfectly with our headless Shopify architecture and enables us to concentrate on our customers."
Timon Beutel
Co-Founder
Illustration of a subscription management software
solution

Offer subscriptions or rentals directly on your website.

circuly connects to your existing shop system and enables it to process subscription and rental orders seamlessly.

Connect to your existing shop or go headless.
Combine both rental and purchase orders in one checkout flow.
Illustration of a subscription management software
solution

Enable customers to flexibly swap, change or upgrade products.

Make product swaps and product replacement a hassle-free process for you and your customers.

Provide the swapping and upgrading functionality in the self-service portal.  
Flexibly change or swap products from the backend.
Illustration of a subscription management software
solution

Protect your business against subscription fraud from the get go.

Protect your baby equipment rental business against subscription fraud and subscription chargebacks with integrated credit checks. Get insights into your customers risk profile and make sure your customers are worthy of your baby gear solutions.

Reject risky or low score customers directly on the checkout.
Decide manually based on credit score your desired course of action.
Illustration of a subscription management software
solution

Edit subscription plans. Anytime, unlimited times.

Unlike payment service providers and shop systems, circuly gives you full control over the subscription so you can change the price, duration, frequency of any subscription.

Adjust subscription plans and be flexibly reactive.
Meet evolving customer preferences and react accordingly.

A Demo Says More Than a 1000 Words.

Get a free live demo that's customised around your unique product subscription business and pain-points.

Get a Demo

How circuly Powers Your Baby Gear Subscription Business.

Timon Beutel, founder of Strollme
"We had a long list of features for our subscription business and found what we were looking for at circuly. circuly works perfectly with our headless Shopify architecture and enables us to concentrate on our customers."
Timon Beutel
Co-Founder

Complete product & inventory tracking.

Never lose track of your assets. With circuly, you always have a 360° overview about the whereabouts of your products.

Automated recurring billing & invoicing.

Don't just accept recurring payments, automate them and make them smart for rentals. Your customers get an automatically generated invoice for every transaction, making your bookkeeping easy.

Effortless customer relationship management.

Easily find the information you need and stay on top of all communication touchpoints with your customers.

User friendly customer self-service portal.

Enable your customers to act independently by providing a portal for self-management of subscriptions. Your customers get the freedom they crave and you get loyal, happy subscribers.

Automated transactional email communication.

Automates transactional communication and keep your customers informed about their subscriptions without any manual input from your side.

Streamlined subscription management.

Manage your subscriptions, payments, information, return and more in one central platform. circuly is designed to operates fully automated & without much input from your side.

Scalable and customisable workflows.

There is no need to be stuck with a process that doesn't fit your business needs. With circuly, you can set up custom processes for some of the most important operations of a rental or subscription business.

Buy & rent possibility in the same checkout flow.

Traditional eCommerce shops don't support buy and rent combo, but luckily we do. Se feel free to create as many upsell and cross-sell plans as you want.

Analytics dashboard for high-level KPI tracking.

Go from "gut-feeling" to "data-backed" decision making. Gather and analyse the data you are looking for to assess your subscription business - from revenue and billing data to product lifetime analytics - all within circuly.

Add recurring revenue to your desired business type.

Timon Beutel, founder of Strollme
"We had a long list of features for our subscription business and found what we were looking for at circuly. circuly works perfectly with our headless Shopify architecture and enables us to concentrate on our customers."
Timon Beutel
Co-Founder

Baby Goods Marketplace.

Get multiple baby goods dealers on board and build a baby gear rental business to address the needs of modern parents who demand flexible alternatives to purchasing.

Baby Gear Manufacturer.

Bring a new value proposition to the market and grow your business by adding a rental or subscription model to your existing business. Diversify & build a stable revenue stream with as-a-service models.

Kids & Baby Gear Retailer.

Address the needs of the growing customer segment in the kids', baby and parenting market that demands access to baby products rather than ownership.

Let Our Customers Inspire You.

Felix Raab
"If we didn’t have circuly we wouldn’t have started the rental project."
Felix Raab
Stokke

4 Months to Launch a New Business Model as a Pilot.

Download the Stokke success story to read more about:

  • Why Stokke launched a subscription model.
  • Points of opposition from the management and how Stokke's innovation team convinced them.
  • Market development for subscription products.
  • Stokke's expectations with their rental pilot.
  • How circuly supported the launch of Stokke's rental pilot.
Download success story

The software suite to kickstart your as-a-service model.

Hosted checkout for a smooth onboarding experience.

Skip sign-up forms and account creation steps -  Your customers want to subscribe to your product solution now and not in weeks. Deploy a simple plug-and-play checkout solution designed to reduce drop-offs, optimise conversions and create a seamless rental-first onboarding experience for your customers.

Customer portal for self management of subscriptions.

Make your customer in charge of their subscriptions - Give your customers the transparency they expect from you and get rewarded with higher customer retention and loyalty. Your customers can report damages, download invoices, change address and more - all within one portal.

Platform for managing & scaling operations.

Automate subscription operations. Move away from manual processes and spreadsheets. Capture more revenue with automated subscription operations while streamlining recurring billing, invoicing and asset tracking in one place.

Start Your Subscription Journey With circuly.

Felix Raab
"The circuly team brought in a lot of knowledge about how to set up a solid and scalable subscription model."
Felix Raab
Stokke

And See How circuly Can Power Your Subscription Business.

Recurring Billing.

Don't just accept recurring payments, automate them and make them smart for rentals.

Asset Tracking.

Never lose track of your assets. With circuly, you always have a 360° overview.

Reporting and Analytics.

Make data-backed business decisions. Your most relevant KPIs and data points compiled in one dashboard.

Recurring Invoicing.

Your customers get an automatically generated invoice for every transaction, making your bookkeeping easy.