Stokke is a Norwegian manufacturer of children’s furniture and accessories. One might recall them for their most famous product: the Tripp Trapp®—adjustable high baby chairs.
Go beyond the product and production process and instead innovate the business model itself to become more sustainable. Launch a new business model fast without internal IT resources.
A turnkey solution from circuly to quickly and efficiently launch a new, sustainable, subscription-based business model as a pilot and expertise in launching a circular subscription-based model.
With circuly's support, Stokke minimised opportunity cost, de-risked the business model, overcame the limitations of their existing ERP and launched a pilot in four months to learn and test results before deciding on a full-market launch.
Stokke has a unique rental offer: they have their famous Tripp Trapp in the centre with Stokke Tripp Trapp accessories as a rental bundle.
Their customers buy a Tripp Trapp and rent the Tripp Trapp accessories. The Tripp Trapp accessories are in a bundle that can be swapped as the child grows.
For a seamless customer journey, customers buying a Tripp Trapp and renting the Tripp Trapp accessories can get them now in one place—on Stokke’s new eCommerce Stokke Start.