our roots.

first-hand experience with
product subscriptions.

where it all started.

a baby stroller subscription business in the Netherlands.

circuly co-founder Nick Huijs experienced first hand that rental and subscription businesses follow a high complexity, that normal e-commerce shops
cannot cope with.
‍
In 2017 he launched one of the first baby stroller subscription business in the Netherlands after researching about the circular economy and "access over ownership models".

He learned what complexity a product subscription model entails - from subscription management, recurring billing up to asset tracking and return handling and decided to build something on his own.

where it took off.

the way to becoming a software-as-a-service.

When companies in the same domain reached out to Nick, asking if they can buy what he developed, the idea for a software-as-a-service for rentals and subscriptions was born.

In 2019 circuly co-founder Victoria Erdbrügger joined and the company fully pivoted from a stroller subscription business to a full software-as-a-service provider.
‍
Since then we are leveraging this knowledge at circuly to build a product that helps other companies to launch and scale their rental and subscription businesses - hassle-free and easy.

about us.

we are circuly.

We enable companies to rent out their products instead of just selling them. In this way, we create further sales potential for our customers and at the same time bring sustainability to E-commerce.

our vision.

striving for a circular economy.

Our vision is to change the way we consume our products for good and therefore expedite the transition from a linear towards a circular economy.

our mission.

changing the way we consume products for good.

We aim to change consumerism, make sustainability and profitability go hand in hand, extend product lifecycles and therefore stop wasting valuable resources.

How? Well, we start from within, as an international bunch of people working remotely we highly value transparent communication, constructive feedback and respect as well as self initiative, curiosity and a good laugh.

‍Yes, our business case contributes to creating circularity in our economy, though every individual still has to do their share. We aim to act as ‘circuly’ as possible in everything we do. Inspiration is the best way to enable an overall mindset shift in the consumerism that we live in. The climate crisis is a serious issue, but we want to tackle it with positive activism and forward thinking measures.

this is us.

the circuly team.

Founded in 2019, circuly is enabling circular business models. The circuly team is striving to connect sustainable thinking with economic doing. We want to make that happen by providing a B2B SaaS solution to enable circular business models. Do you want to help us bring about this change?

Amine Fitas.

Amine takes care of Backends, Databases and Systems at circuly. His passion for technology and security drives him to make a better, safer, stable product without loosing focus on simplicity and effectiveness.

Sophia Heinig.

Sophia is the founder's associate and has a background in international business and corporate sustainability. She works closely with Victoria, co-founder of circuly, to develop the next strategic moves, build a motivating remote working culture and grow circuly into a thriving and sustainable business.

Steffen Dybvik.

Steffen is operating full-stack, working both on the front- and back-end of the software. He aims to give users intuitive and effortless interaction throughout the platform, whilst not compromising on the aesthetics.

Bastian Hofmann.

Bastian leads the multi-disciplinary tech team and assures that all our developers can focus on creating the best circuly software package for each of our clients. He perfectly combines expansive tech skills with the personal motivation and curiosity to understand the customer’s needs to translate them into straight-forward features.

Lorenc Doda.

Lorenc works as a Backend Developer to create a smooth interface experience for our customers to assure that their rentals can be handled hassle-free. With his broad IT and PHP development experiences and his strong personal growth mindset he encourages everyone to go the extra mile, learn new technologies and advance circuly’s software.

Sheni Hamitaj.

Although Sheni already worked in any industry and position you can imagine - from photographer and translator - he found his true passion in frontend development and making sure circuly's appearance is as smooth as it is. He not only finds and fixes bugs but assures the usability, so our clients can focus on their rental operations and core business rather than searching for a button.

Victoria Erdbrügger.

Victoria co-founded circuly and takes care of all operations as Managing Director. Her goal is to build a purpose driven organization that changes the way society consumes physical products by bringing together sustainability and business.

Nick Huijs.

After leading the E-Commerce team of a dutch online retailer, Nick founded a B2C rental business in Holland. Now, as Co-Founder and Managing Director of circuly, he is taking care that the product solves the pains he experienced himself and enables a seamless, digital renting experience.

Garima Singh.

As a Marketing and Content Manager Garima aims to establish a chain of belief that drives customers towards finding the best solutions for their needs through the power of reverse engineering customer psychology. With her sense of creativity and fascination for marketing she continuously enhances circuly’s communication and spreads inspiration for rental business solutions.

Johannes Palm.

Johannes is our Growth Manager who connects the dots between clients and our product, explores new market opportunities and takes care of the whole customer journey. He draws energy from creating impactful organisations and exploring new developments in the start-up environment.