First-hand experience with product subscriptions.

Discover how circuly works for subscription-based businesses with physical products, whether you have a shop system and PSP or not. Get an overview of the key operations, customer journey, and setup options.

Enable your customers to buy out their products and efficiently deal with the operations.

circuly offers flexible options for managing subscription renewals, allowing you to choose between automatic and manual renewals based on your business needs.

circuly provides a native solution for payment recovery, including payment retrieval and debt collection.

circuly provides an in-built payment retry solution to recover payments that fail.

How is circuly connected to your shop system?

circuly offers multiple ways to connect tools to it, such as native integrations, API-based integrations and connectors via webhooks.

E-commerce in 2025 is more competitive than ever. Customer acquisition costs are rising, retention is harder to achieve, and brands are struggling with unsold inventory, unpredictable revenue, and growing pressure to become sustainable. In this article, we explore how subscriptions provide a solution.

Learn when UK subscription businesses need FCA approval, types of permissions, compliance steps, and expert tips to launch legally and confidently.

What is a bike subscription? Discover why manufacturers & retailers are embracing monthly models, from recurring revenue to circular economies.

Explore leading bike subscription companies in 2025. Who’s driving recurring mobility — and why manufacturers & retailers are embracing it.

Discover how Bike Club scaled Europe’s largest kids’ bike subscription across the UK and Germany — and what your brand can learn about circular models, smart asset financing, and building loyal subscribers.

Discover why reverse logistics is one of the most challenging (and critical) components of circular business models. This guide explores how returns, repairs, and redistribution shape operations—and what businesses must consider to scale circular models profitably.

Discover why reverse logistics is the backbone of circular business models and how to approach it strategically to scale rentals, subscriptions, and take-back programs.

Marketing a circular business model is not the same as marketing a linear one. This post breaks down why—and offers actionable strategies for small teams to build awareness, trust, and traction.

How WHOOP turned a $500 fitness tracker into a subscription-first business. Learn how their Hardware-as-a-Service model targets elite users, drives retention, and builds value through insight—not ownership.

Discover how Peloton shifted from hardware sales to a hardware-as-a-service model, combining fitness equipment with digital subscriptions. Learn from their strategy, growth, and sustainability initiatives.

Eyewear-as-a-Service by Mister Spex — now live in 65 stores across Germany — highlights the growing shift toward access-based business models and the commitment of modern retailers to build innovative, customer-centric, and sustainable offerings for the future.

Learn when offering product buyouts in a subscription model makes sense, what operations are involved, and how to handle them without creating backend chaos. A practical guide for subscription businesses evaluating rent-to-own options.

Discover what makes subscription management for physical products unique—from billing and returns to asset tracking and renewals. A practical guide for scaling Product-as-a-Service models.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

circuly has partnered with Debtist, to offer dunning and debt collection for subscription-based businesses natively within circuly’s subscription management software solution. With our Debtist integration subscription businesses and companies can automate dunning and debt collection to improve revenue recovery and bottom-line cash flow.

circuly and Posti announce a strategic cooperation in a groundbreaking move towards promoting sustainable business models. With circuly's subscription management solution and Posti's extensive logistics network, the collaboration aims at supporting businesses in adopting circular business models through innovative subscription and rental services.

For subscription businesses facing rising payment failures, this article offers strategies to prevent and recover unpaid invoices, including payment retrials, dunning, and debt collection. Learn how to protect your revenue.

Failed recurring payments—sometimes innocent, but always a potential risk to your revenue stream and customer relationships. A proper payment recovery process can help recover lost revenue and settle unpaid invoices. However, knowing when to use the right approach, whether it's payment retrial or dunning, is crucial. Learn more.

Incorporating skip, cancel, and pause options into your subscription model is a strategic move that can drive more subscriptions and enhance customer loyalty. Learn more

The EU's new right to repair law aims to make it easier for consumers to repair their products, thereby promoting sustainability and reducing electronic waste. How can businesses adapt to these new regulations in a way that benefits both them and their customers?

Paceheads, a B2C sports equipment rental disruptor established in 2018, pioneers a flexible monthly subscription model, allowing users to test premium gear for up to 12 months. Facing challenges like manual workload and intricate subscription management, Paceheads partnered with circuly.

Access-based business model for physical products: a unique way to embrace circularity without compromising profits. 416% growth in GMV showcases that access-based business models can create success.

Did you know that consumers are more likely to take action when presented with a limited yet personalised selection of products?

Tangible product subscriptions are not growing at the same exponential rate as information or digital subscriptions simply because consumers are still comparing subscriptions to one-off purchases. However, the willingness to pay more increases if the perceived value is higher. Learn more.

Expanding an ecommerce subscription business internationally can be an exciting opportunity for growth, but choosing the right location to expand to is crucial for success. Learn more

When it comes to generating demand for your subscription products, product price, portfolio, and contract play an important ole. Learn more.

The road to conversion is not straight. There are multiple distractions, hurdles and confusions for the consumer along the way. Your job as a business is to make sure that you make the road to conversion as easy to navigate as possible so that, with your help, your prospects can become your customers. 

Referral programs, simply put, can be thought of as customer acquisition channels alongside SEO, paid advertising, social media etc. Learn more

In January 2020, Google made the announcement that it would not support third-party cookies in the Google Chrome browser. How will data collection look in a cookie-less world?

Are you looking to get your subscription business discovered on Google Search? You’re right about focusing on SEO but you also need to pay special attention to search intent. 

The most significant differences between a rental, a subscription and a lease model are the duration and the flexibility of the contract. Learn more about the differences between the three models.

In this article, learn why consumers rent tech instead of buying them. Device-as-a-service and home appliance-as-a-service are becoming the norm. Don't be left out.

This article focuses on the first few steps you need to take to start a subscription business for consumer electronics.

We listed down top ten benefits of a subscription model to help you decide if subscription-based offering is a perfect fit for your business. 

Product-as-a-Service is a business model in which products are accessed instead of owned. Learn more about the different variants of the PaaS model and see if your business can benefit from this.

In this post, we cover home appliance as a service and equipment as a service business models and the benefits they bring to both customers and providers.

Why would a demographic with the highest disposable income  not invest in real estate?  Meet the demographic who prefers usership over ownership.

Understanding where circuly exactly fits in when you use it to manage the subscription operations of your product rental business.

Top tech companies see the value of Device-as-a-service to address supply chain and pandemic disruption and economic downturn. Read more.

The current economic transition will open new markets for businesses that innovate and take advantage of green growth opportunities. Others will be put at risk.

The consumer electronics market faces some challenges brought by disrupted supply chains, the pandemic, and economic downturn. Learn how the market cope.

Are you planning to launch a subscription business? Sweet! Here's a list of payment methods that support recurring payments.

Removing the element of surprise at the checkout page, you can increase your conversion rate. Find out more on how to implement this strategy.

Understand pricing models for physical products and employ pricing models and strategies to increase your monthly recurring revenue.

Furniture as a service (FaaS) business model addresses the growing customer segment that demands flexible, sustainable, and accessible furniture.

Device-as-a-service is a circular business model that addresses the growing customer segment that demands a flexible and sustainable device usership.

Creating a seamless, digital customer journey for subscriptions involves several touch points - we call them the 6 pillars of a subscription business.

Learn from product-as-a-service businesses on how they prevent cart abandonment by providing flexibility to their customers. 

The new two-click cancellation law gives a new meaning to subscription contracts. Vendors can no longer bind customers to yearly renewals.

Why would a traditional car manufacturer like Volkswagen with a significant market share and an established brand tap into the world of car subscription? 

 Why did TIER, which operates in 160 European cities and has an estimated annual revenue of $205 million, decide to launch a subscription model?

Why did a dutch baby goods company launch a subscription business model in 2021?

Product-as-a-service is here to stay. If you are exploring a subscription business model for your products, read through and learn more. 

How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch. 

The consumer journey for physical products starts at “purchase.” The subscriber decision journey explains how users make decisions for product-as-a-service. 

Our subscription management software supports CRIF integration to prevent subscription fraud and chargebacks in your product-as-a-service businesses

Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.

Got a ton of tools specific to your subscription business and want data to flow between them seamlessly with minimum manual effort? Checkout webhooks!

A way to counter churn in subscriptions is auto-renewal. But it is important to approach auto-renewal from both a legal and ethical perspective.

Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow. 

With the launch of the circuly customer login, we are closer to building the ULTIMATE digital renting experience, making your rental operations run smoothly.

When it comes to recurring payments, PSPs like Stripe and Braintree, can't do a lot more besides collecting payment on fixed dates. But circuly fixed that.

Your customers gets a speeding ticket for their car rental or needs repair support and you need to charge a one-time transaction—our software has it automated. 

 circuly makes it possible by making payment service providers smart for online rental businesses. 

How to extend a subscription duration without asking your customers to reorder? Read through and learn more about subscription duration. 

Subscription churn, especially involuntary and seasonal churn, is preventable. Here are some subscription churn solutions you can implement in your business. 

The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models? 

A Content Management System (CMS) is a foundational building block of e-commerce. For a bike subscription business, you mainly need it for three reasons. 

Growth starts with having the right mindset. We discuss the needs of a subscription-based business model with the aim to fulfil the gap with growth strategies.

A way to counter customer churn in subscription is auto-renewal. But it is crucial to approach auto-renewal from both a legal and ethical perspective.

StrollMe, a baby goods rental company, operates their day-to-day business with several tools that help them scale and grow in no time.

Starting or running a subscription-based e-commerce business isn’t as complicated as it may appear to be. You only need three things: CMS, PSP, and circuly. 

How can you replace broken products efficiently and fraud-proof against customers who keep both products? Here is the product swap process for PaaS model.

Stock validation at the circuly checkout page ensures your customer knows the product is out-of-stock long before they reach the payment process.

A rental checkout page is a good source for collecting customer’s information for your marketing communication. Learn how to optimize your checkout page.

The download order as CSV feature enables you to get all the relevant and deselect fields you don’t need. You are in control on what to download. 

The circuly subscription management software empowers you to customize your order list view without the noise and clutter. Say hello to filter and tags.

What should you look for in subscription management software? What are some of the must-haves? We invite you to take a quick peek inside to find out. 

A Content Management System (CMS) is the backbone of rental e-commerce. To build a scalable rental business, a CMS is a must. But is it enough? Find out more!

Is there something stopping your rental/subscription business from scaling? Yes! There are and it's not what you think. Read more to know more. 

Mobility-as-a-Service is a circular solution to a growing demand for flexible, accessible, user-centric transportation. 

Customer journey, asset management and stock-keeping are some of the features of subscription software that help scale and grow your rental business. 

"What happens when the products come back from rental?" circuly now supports you in the process and makes it easy to operate your return handling.

Discovering and setting the correct prices for subscriptions can put anyone on a razor edge, perfect for companies launching their subscription business model.

Tick off tasks that needs immediate action with our new to-do page functionality. This will help you stay focused on what really matters to your customers. 🚀

Is subscription right for your rental business? See why it makes total sense from ecommerce, financial, customer acquisition, and market potential side. 

Selling online and customer journey are easy. But when it comes to subscriptions or rental business, acquiring a product online is a hassle. circuly fixed it.

With circuly’s automated invoicing feature, recurring payment becomes much easier to implement. Learn more about this feature. 

Never miss sending a payment reminder or a return instruction e-mail to your customer. 🚀 Welcome to circuly’s new feature: automated transactional emails. 

To build a scalable rental business, a CMS is a must. Learn more the best ecommerce shop for your rental business to scale and grow in no time. 

We are proud to announce the launch of our new product tracking feature that will help you to save manual labor and scale your business! Read more!💥

If you want your business lean towards the circular economy, read more in this article about circular business models and partnerships.

Discover how Bike Club scaled Europe’s largest kids’ bike subscription across the UK and Germany — and what your brand can learn about circular models, smart asset financing, and building loyal subscribers.

How WHOOP turned a $500 fitness tracker into a subscription-first business. Learn how their Hardware-as-a-Service model targets elite users, drives retention, and builds value through insight—not ownership.

Discover how Peloton shifted from hardware sales to a hardware-as-a-service model, combining fitness equipment with digital subscriptions. Learn from their strategy, growth, and sustainability initiatives.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

Paceheads, a B2C sports equipment rental disruptor established in 2018, pioneers a flexible monthly subscription model, allowing users to test premium gear for up to 12 months. Facing challenges like manual workload and intricate subscription management, Paceheads partnered with circuly.

Why would a traditional car manufacturer like Volkswagen with a significant market share and an established brand tap into the world of car subscription? 

 Why did TIER, which operates in 160 European cities and has an estimated annual revenue of $205 million, decide to launch a subscription model?

Why did a dutch baby goods company launch a subscription business model in 2021?

How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch. 

Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.

Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow. 

The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models? 

StrollMe, a baby goods rental company, operates their day-to-day business with several tools that help them scale and grow in no time.