our roots.

First-Hand Experience With Product Subscriptions.

where it all started.

A Baby Stroller Subscription Business in the Netherlands.

circuly co-founder Nick Huijs experienced first hand that rental and subscription businesses follow a high complexity, that normal e-commerce shops
cannot cope with.
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In 2017 he launched one of the first baby stroller subscription business in the Netherlands after researching about the circular economy and "access over ownership models".

He learned what complexity a product subscription model entails - from subscription management, recurring billing up to asset tracking and return handling and decided to build something on his own.

where it took off.

The Way to Becoming a Software-As-A-Service.

When companies in the same domain reached out to Nick, asking if they can buy what he developed, the idea for a software-as-a-service for rentals and subscriptions was born.

In 2019 circuly co-founder Victoria Erdbrügger joined and the company fully pivoted from a stroller subscription business to a full software-as-a-service provider.
‍
Since then we are leveraging this knowledge at circuly to build a product that helps other companies to launch and scale their rental and subscription businesses - hassle-free and easy.

about us.

We Are circuly.

We enable companies to rent out their products instead of just selling them. In this way, we create further sales potential for our customers and at the same time bring sustainability to E-commerce.

our vision.

Striving for a Circular Economy.

Our vision is to change the way we consume our products for good and therefore expedite the transition from a linear towards a circular economy.

our mission.

Changing the Way We Consume Products for Good.

We aim to change consumerism, make sustainability and profitability go hand in hand, extend product lifecycles and therefore stop wasting valuable resources.

How? Well, we start from within, as an international bunch of people working remotely we highly value transparent communication, constructive feedback and respect as well as self initiative, curiosity and a good laugh.

‍Yes, our business case contributes to creating circularity in our economy, though every individual still has to do their share. We aim to act as ‘circuly’ as possible in everything we do. Inspiration is the best way to enable an overall mindset shift in the consumerism that we live in. The climate crisis is a serious issue, but we want to tackle it with positive activism and forward thinking measures.

this is us.

The circuly Team.

Founded in 2019, circuly is enabling circular business models. The circuly team is striving to connect sustainable thinking with economic doing. We want to make that happen by providing a B2B SaaS solution to enable circular business models. Do you want to help us bring about this change?

Sandra John.

Sandra loves diving into a problem, finding the source of it and creating a solid solution for it. One of the best reasons to wear the hat of circuly’s Senior Tech Success Manager. She makes sure that any technical topic is tackled and our customer software landscape is top notch.

Laura Bohnet.

Laura is our customer success manager and therefore the first point of contact to our customers. With her structured and friendly personality she helps our customers to establish and run their circular business model as well as jointly work together towards the overall goal of a circular economy.

Sophia Heinig.

Sophia is our Chief of Staff. With a background in international business and corporate sustainability, she takes on cross-functional projects and continuously fosters a motivating remote working culture to grow circuly into a thriving and sustainable business.

Steffen Dybvik.

As Frontend Lead Developer Steffen not only focuses on guiding the frontend team but assures that the circuly users experience is an intuitive and effortless interaction throughout the platform, whilst not compromising on the aesthetics.

Amine Fitas.

Amine takes care of Backends, Databases and Systems at circuly. His passion for technology and security drives him to make a better, safer, stable product without loosing focus on simplicity and effectiveness.

Michael Schmidt.

As Enterprise Account Manager Michael focuses on growing circuly´s customer base and channel readiness. With a strong passion for partnerships and extensive experience in sales, he demonstrates prospects how to best utilise circuly to create opportunities and solve challenges in the subscription industry. And all that while traveling with his family to take part in the “best background during a digital meeting” competition of the circuly team.

Garima Singh.

As a Marketing and Content Manager Garima aims to establish a chain of belief that drives customers towards finding the best solutions for their needs through the power of reverse engineering customer psychology. With her sense of creativity and fascination for marketing she continuously enhances circuly’s communication and spreads inspiration for rental business solutions.

Nick Huijs.

After leading the E-Commerce team of a dutch online retailer, Nick founded a B2C rental business in Holland. Now, as Co-Founder and Managing Director of circuly, he is taking care that the product solves the pains he experienced himself and enables a seamless, digital renting experience.

Christoph Faller.

A growing customer base means a continuously developing product - as a Product Manager Christoph makes sure to dot the i's and cross the t's for a smooth user experience and assures a software build for purpose. With a holistic perspective gained from his experience in strategy consulting and product development he brings in new ideas and translates market & customer needs into new features creating a top notch software.

Md Shahiduzzaman.

As software test/ quality assurance engineer Md, or how we know him at circuly Zaman, is going to keep our tech team on their toes, test test and test and make sure that the circuly software is top notch. He has more than 3 years of experience in software manual, automation testing and quality assurance processes. As there is always more to explore, he enjoys learning about new technology and finding ways to implement it in his daily doing.

Enea Jorgo.

Enea is circuly's tech success manager and is partnering up with Laura to address any technical questions that our customers may have. He describes himself as being on a continuous journey to learn and is motivated to achieve great things while contributing to a great company pushing for the circular economy.

Katharina Kloda.

How do we set up circuly? How do we make the most out of circuly? When can we go-live? All of these questions are covered during the onboarding process of a new customer. Kati assures that our customers are all set to take off with their subscription business, while inspiring for sustainable action in any situation.

Victoria Erdbrügger.

Victoria co-founded circuly and is currently on maternity leave. Her goal stays to create a purpose driven organisation that changes the way society consumes physical products by bringing together sustainability and business.

Matthew Fee.

Matthew is a Front End Developer inspired by creating useful products/ interfaces for others. He also inspires us with his background in philosophy. Because he likes solving challenging puzzles and discussing philosophical topics, he is our go-to person not only for fixing a bug, but also for asking questions like "what does developing really mean?"

Scott Galvao.

Plenty of e-commerce experience, bubbly personality and a passion for sales & marketing paired up with the interest in circular economy best describe Scott. As our Co-CEO he leads the company to inspire many more for circuly and open the door for thriving partnerships with our stakeholders..