our roots.

First-Hand Experience With Product Subscriptions.

where it all started.

A Baby Stroller Subscription Business in the Netherlands.

circuly co-founder Nick Huijs experienced first hand that rental and subscription businesses follow a high complexity, that normal e-commerce shops
cannot cope with. 

In 2017 he launched one of the first baby stroller subscription business in the Netherlands after researching about the circular economy and "access over ownership models".

He learned what complexity a product subscription model entails - from subscription management, recurring billing up to asset tracking and return handling and decided to build something on his own.
where it took off.

The Way to Becoming a Software-As-A-Service.

When companies in the same domain reached out to Nick, asking if they can buy what he developed, the idea for a software-as-a-service for rentals and subscriptions was born.

In 2019 circuly co-founder Victoria Erdbrügger joined and the company fully pivoted from a stroller subscription business to a full software-as-a-service provider.

Since then we are leveraging this knowledge at circuly to build a product that helps other companies to launch and scale their rental and subscription businesses - hassle-free and easy. 
about us.

We Are circuly.

We enable companies to rent out their products instead of just selling them. In this way, we create further sales potential for our customers and at the same time bring sustainability to E-commerce.
our vision.

Striving for a Circular Economy.

Our vision is to change the way we consume our products for good and therefore expedite the transition from a linear towards a circular economy.
our mission.

Changing the Way We Consume Products for Good.

We aim to change consumerism, make sustainability and profitability go hand in hand, extend product lifecycles and therefore stop wasting valuable resources.

How? Well, we start from within, as an international bunch of people working remotely we highly value transparent communication, constructive feedback and respect as well as self initiative, curiosity and a good laugh. 

Yes, our business case contributes to creating circularity in our economy, though every individual still has to do their share. We aim to act as ‘circuly’ as possible in everything we do. Inspiration is the best way to enable an overall mindset shift in the consumerism that we live in. The climate crisis is a serious issue, but we want to tackle it with positive activism and forward thinking measures. 
this is us.

The circuly Team.

Founded in 2019, circuly is enabling circular business models. The circuly team is striving to connect sustainable thinking with economic doing. We want to make that happen by providing a B2B SaaS solution to enable circular business models. Do you want to help us bring about this change?

Lorenc Doda.

Lorenc Doda.

Lorenc works as a Backend Developer to create a smooth interface experience for our customers to assure that their rentals can be handled hassle-free. With his broad IT and PHP development experiences and his strong personal growth mindset he encourages everyone to go the extra mile, learn new technologies and advance circuly’s software.
Valentina Baisch.

Valentina Baisch.

As a working student in the sales department Valentina not only researches and analyses the subscription market and finds new industry data but also supports the sales team in administrative tasks related to various sales activities from first contact to final decision. Seeing potential in every industry finding just the right information makes her an essential team mate.
Jona Bering.

Jona Bering.

Bubbly personality, good eye for details and lots of fun at writing and SEO - who could be a better support in creating positive and inspiring marketing materials for circuly? As a working student Jona collaborates closely with Garima forming the marketing team that is behind all the fancy visuals, content pieces and infographics that you find here or on social media.
Sophia Heinig.

Sophia Heinig.

Sophia is our operations & sustainability manager. She has a background in international business and corporate sustainability, works closely with our founders to develop the next strategic moves, build a motivating remote working culture and grow circuly into a thriving and sustainable business.
Fatma Hassan.

Fatma Hassan.

Fatma is our quality assurance engineer supporting the tech team in "sci-fixing" possible bugs. As a languages enthusiast, she doesn't only like learning new foreign languages, but also improving existing ones and it is not even just for herself: She ensures that the programming languages our Tech team "speaks" is fluent and easily understandable by running QA and automation tests.
Enea Jorgo.

Enea Jorgo.

Enea is circuly's tech success manager and is partnering up with Laura to address any technical questions that our customers may have. He describes himself as being on a continuous journey to learn and is motivated to achieve great things while contributing to a great company pushing for the circular economy.
Christoph Faller.

Christoph Faller.

A growing customer base means a continuously developing product - as a Product Manager Christoph makes sure to dot the i's and cross the t's for a smooth user experience and assures a software build for purpose. With a holistic perspective gained from his experience in strategy consulting and product development he brings in new ideas and translates market & customer needs into new features creating a top notch software.
Victoria Erdbrügger.

Victoria Erdbrügger.

Victoria co-founded circuly and takes care of all operations as Managing Director. Her goal is to build a purpose driven organisation that changes the way society consumes physical products by bringing together sustainability and business.
Nick Huijs.

Nick Huijs.

After leading the E-Commerce team of a dutch online retailer, Nick founded a B2C rental business in Holland. Now, as Co-Founder and Managing Director of circuly, he is taking care that the product solves the pains he experienced himself and enables a seamless, digital renting experience.
Michael Schmidt.

Michael Schmidt.

As Enterprise Account Manager Michael focuses on growing circuly´s customer base and channel readiness. With a strong passion for partnerships and extensive experience in sales, he demonstrates prospects how to best utilise circuly to create opportunities and solve challenges in the subscription industry. And all that while traveling with his family to take part in the “best background during a digital meeting” competition of the circuly team.
Garima Singh.

Garima Singh.

As a Marketing and Content Manager Garima aims to establish a chain of belief that drives customers towards finding the best solutions for their needs through the power of reverse engineering customer psychology. With her sense of creativity and fascination for marketing she continuously enhances circuly’s communication and spreads inspiration for rental business solutions.
Luisa Himmler.

Luisa Himmler.

Luisa complements the sales team in exploring new customers, markets and making the circuly solution known to as many active players in e-com as possible. Interconnected with her international business studies and hobby of track & field she brings great dedication, curiosity and positive energy to the team.
Matthew Fee.

Matthew Fee.

Matthew is a Front End Developer inspired by creating useful products/ interfaces for others. He also inspires us with his background in philosophy. Because he likes solving challenging puzzles and discussing philosophical topics, he is our go-to person not only for fixing a bug, but also for asking questions like "what does developing really mean?"
Steffen Dybvik.

Steffen Dybvik.

Steffen is operating full-stack, working both on the front- and back-end of the software. He aims to give users intuitive and effortless interaction throughout the platform, whilst not compromising on the aesthetics.
Amine Fitas.

Amine Fitas.

Amine takes care of Backends, Databases and Systems at circuly. His passion for technology and security drives him to make a better, safer, stable product without loosing focus on simplicity and effectiveness.
Sheni Hamitaj.

Sheni Hamitaj.

Sheni started out life as a frontend developer, but soon got the itch to see more. He now works full stack, easily transitioning between the user interface and the backend magic. He not only finds and fixes bugs but assures the functionality, so our clients can focus on their rental operations and core business rather than searching for a button.
Laura Bohnet.

Laura Bohnet.

Laura is our customer success manager and therefore the first point of contact to our customers. With her structured and friendly personality she helps our customers to establish and run their circular business model as well as jointly work together towards the overall goal of a circular economy.
Johannes Palm.

Johannes Palm.

Johannes is our Growth Manager who connects the dots between clients and our product, explores new market opportunities and takes care of the whole customer journey. He draws energy from creating impactful organisations and exploring new developments in the start-up environment.
Md Shahiduzzaman.

Md Shahiduzzaman.

As software test/ quality assurance engineer Md, or how we know him at circuly Zaman, is going to keep our tech team on their toes, test test and test and make sure that the circuly software is top notch. He has more than 3 years of experience in software manual, automation testing and quality assurance processes. As there is always more to explore, he enjoys learning about new technology and finding ways to implement it in his daily doing. 
Anna Richter.

Anna Richter.

Even though Anna shares only a few hours per week with the circuly team her expertise in finance and accounting topics matter a great deal to keep circuly’s paper work in order, our numbers on track and make sure our founders have just the reporting details they need to keep the business moving forward.
Alara Egesoy.

Alara Egesoy.

Team events, Borrels, virtual Lunches? Culture does not just happen therefore Alara takes on the role as people & culture working student working closely with Sophia to bring in creative ideas building a appreciative remote working environment, plan out fun team activities as well as continuously grow the team with like minded circular economy enthusiasts.
Stefan Detschew.

Stefan Detschew.

Stefan leads the multi-disciplinary tech team and assures that all our developers can focus on creating the best circuly software package for each of our clients. He has extensive experience in leading remote teams and a passion for tech which perfectly interconnects in his role to build a strong team and deliver a top-notch SaaS solution.
this is the "extended" us.

Backed by Top-Notch Investors.

working at circuly.

What It Is Like to Work for circuly.

We practice what we preach.

read more about us.

circuly in the News.

You Are Interested in Joining Us on Our Mission? Great!

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