Your customer is happy with the product and wants to extend their subscription. How do you extend a subscription without creating a new order or asking your customer to do so and retain all product, customer and payment related data.
The Problem 😣
When you manage your subscription in an excel sheet or use work-around solutions, a dedicated process for extending a subscription duration does not exist. Additionally since traditional e-commerce platforms are not made for dealing with subscriptions, a number of subscription specific tasks, such as extending an existing subscription duration, are impossible to deal with via traditional means.
Read more about basic subscription specific operational tasks traditional e-commerce platforms can’t undertake.
Asking the customer to create a new order with the desired subscription duration or creating one on the customer’s behalf is often what most companies that offer product as a service do. Asking the customer to create a new order can even result in making the customer churn as a result of extra effort required on the part of the customer. The customer may think that they already gave their payment and contact data to you and have no desire to fill in the same information again.
Additionally from the operational point of view, you end up losing important customer data that go towards important KPI calculations such as Customer Lifetime Value, Customer Acquisition Cost, Average Revenue per User and so on.
Read more about subscription churn and ways to prevent subscription churn.
In circuly you get the possibility to change and/or extend the subscription duration with a few clicks, while retaining all product, customer and payment data. Your customer doesn't have to put in any extra efforts besides telling you that they want to extend their subscription.
Besides changing the subscription duration, you can also change the subscription price. Changing the subscription price with the subscription duration is a typical business case in subscription e-commerce. Subscription price tends to become cheaper as the duration of the subscription increases. When your customer extend their subscription duration, you might also wish to adjust the subscription price. Circuly's subscription management software makes it possible for you to do both, that is extend a subscription duration and change the price, of a running subscription, in a few clicks.
COMING SOON: With the customer login area, your customers will have the possibility to extend their own subscription, thus removing another hurdle in the subscription extension process.