product-as-a-service success stories

Discover how Axkid — a Swedish car seat brand with 15+ years of safety heritage and distribution across 20+ markets — launched Axkid Care, their car seat rental subscription, on circuly after outgrowing WooCommerce Subscriptions and Stripe.

Mister Spex launches Mister Spex Switch, an eyewear subscription powered by circuly. With over 3,000 subscriptions in months, Switch now drives ~10% of store revenue and 3x higher AOV — proving Eyewear-as-a-Service is the future of optical retail.

Eddy’s Adventure scales its outdoor equipment rental business with circuly, automating short-term rentals, weather-based cancellations, buyouts, and customer self-service—creating a flexible, customer-centric model ready for long-term rentals and subscriptions.

Paceheads, a German sports equipment subscription startup, uses circuly to automate billing, renewals, customer communication, and complex try-before-you-buy workflows — scaling operations beyond spreadsheets while delivering a seamless customer journey.

Nomadi, a Berlin-based startup for children’s product rentals, uses circuly to power subscriptions, renewals, buyouts, referrals, and asset lifecycle management — scaling a sustainable product-as-a-service model with full automation.

med4rent launched the world's first medical equipment eCommerce rental platform, powered by circuly — enabling B2C and B2B customers across Germany to access 34 categories of state-of-the-art medical devices through flexible up-to-24-month subscriptions, complete with automated billing, self-service contract management, and a seamless eCommerce checkout experience, all without the burden of ownership.

Soundoo built Germany's first instrument rental subscription on Shopify with circuly — offering flexible monthly rentals, swaps, and automated billing for guitars, keyboards, drums, DJ equipment and more. A practical example of how to launch and operate a physical product subscription in eCommerce.

Discover how Tribu Box — a Berlin-based sustainable toy subscription backed by Ravensburger — built a 90-day swap model that Shopify and Recharge couldn't power, scaled to 10,000 subscriptions, and runs every swap, return, and billing edge case automatically with circuly.

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Discover how Bike Club scaled Europe’s largest kids’ bike subscription across the UK and Germany — and what your brand can learn about circular models, smart asset financing, and building loyal subscribers.

Loopi offers baby and kids equipment subscriptions in Switzerland. Learn how they use circuly to power flexible subscriptions, payments, and customer self-service.

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Discover how swing2sleep launched a rental model for its motorised baby hammocks, reducing barriers for parents and scaling operations with circuly’s subscription management system.

Moover, part of Autohaus Siebrecht, launched a human-centric car subscription in Germany, combining digital subscriptions with personal service. Powered by circuly, Moover scales B2C and B2B car subscriptions with automated billing, credit checks, customer self-service, and reliable subscription operations.

Kindami launches France’s first circular subscription service for baby and kids’ products — built and powered by circuly’s technology.

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Lottili transforms baby hammocks into a subscription service powered by circuly. Parents rent from €59/month with buyout options, while Lottili maximises product reuse — a leading example of the growing baby goods subscription industry.

Joule, an Oslo-based e-bike subscription service, uses circuly to power its rent-to-own model, automate billing and buyouts, track assets, and deliver a seamless customer experience for sustainable micromobility.

Refurbly, a Swedish circular electronics company, launched its refurbished phone subscription Refurbly Flex powered by circuly, automating billing, lifecycle management, upgrades, and returns to scale sustainable device subscriptions across the Nordics.

Yuno, a Swiss tech rental startup, uses circuly to unify subscriptions, automate billing, enable self-service, manage insurance swaps, and prevent fraud—scaling to 12,000+ subscriptions in two years.

Swapphone modernised its refurbished phone subscription model with circuly, enabling seamless upgrades, reliable asset tracking, automated payments, and stronger fraud prevention—powering scalable B2C and B2B growth in the Netherlands.