SUBSCRIPTION MANAGEMENT for subscribe-to-own model

Own. Swap. Renew. Return.
Every choice feel effortless.

Give customers freedom to keep, return, or switch — all hassle-free.circuly keeps every payment, transfer, and status update in sync for a seamless experience.

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Explore on your own

Subscription companies powered by circuly

What is subscribe or rent to own?

In a subscribe-to-own model, customers pay recurring fees to use a product over time — with the option to keep, swap, or return it when the plan ends.
It combines the flexibility of subscriptions with the end goal of ownership, lowering upfront costs for customers while giving businesses predictable, recurring revenue and long-term relationships.

Product ownership:

Can be transfered to customer

Standard duration:

One month to unlimited

Buyout option:

Available

End-of-term options:

Cancel & return, swap, renew, buyout

How circuly supports subscribe & rent-to-own models.

Illustration of a subscription management software

buyout origin

Let customers buy out products directly from their self-service portal.

Whether a customer wants to keep the product after months of use or asks to buy it out on the spot, circuly lets you say “yes” without saying goodbye to structure

transparency

Show the buyout price clearly — no surprises, no waiting.

Customers can see their live buyout price in the Self-Service Portal anytime.It’s transparent, accurate, and encourages customers to take action without waiting for support to confirm details.

buyout origin

Prefer to handle it manually? Trigger the buyout anytime from the circuly Hub.

Know where every product is, who’s using it, and when it’s coming back. circuly gives you full lifecycle visibility and automates operations around these functions.

Automation

Handle every buyout behind the scenes — automatically.

From payment collection to marking the asset as sold, circuly keeps everything in sync.Your team doesn’t need to touch a thing, and your customers get a seamless, “instant purchase” experience.

A Demo says more than a 1000 words.

Talk to our team and experience the circuly solution in a guided demo, customised around your unique product subscription business and pain-points.

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All the building blocks you need for subscribe-to-own.

Subscription management.

Manage every aspect of your subscription lifecycle in one place.

Recurring billing & invoicing.

Go beyond simple billing automation and invoice generation.

Product & asset tracking.

Track where your products are across the entire subscription lifecycle.

Return
management.

Automate return workflows and end of subscription contract operations.

Fraud
prevention.

Protect your business against fraud through identity check & other measures.

Dunning & debt collection.

Protect your bottomline cashflow and automate dunning natively.

Customer lifecycle management.

Manage customer data and dive into customer insights.

Extensions, swaps, buyouts & more.

Automate operations around such core functions.

Localisation.

Expand to new locations with custom taxes, payment methods, shipping etc.

Get inspiration from subscription brands a similar model.

sports equipment subscription

Paceheads.

Paceheads customers can buyout, return or continue subscribing

At the end of the minimum subscription term, customers automatically get an email for next steps.

Returned products are recirculated as used and refurbished subscription products.

Read Paceheads case study

kids equipment subscription

swing2sleep.

Customers can buyout, return or subscribe endlessly.

Customers can subscribe for as little as one month.

Returned equipment is cleaned and recirculated.

Read swing2sleep case study

Discover more ways to build recurring revenue—supported by circuly.

one

Product rentals.

Typically short-term access for a fixed period. Customer pays for temporary use and then returns the product.

two

Product leasing.

Long-term access for a fixed contract. Customers may have an option to buy at the end of term or switch to another product and start a new lease.

three

Product-as-a-Service.

A concept in which customers pay for the outcome but not the product itself and benefit from addition service components like maintenance, regular inspection, etc.

four

Product subscriptions.

Customers pay a recurring fee to use a physical product. Subscriptions can include flexible durations, upgrades, and bundled services like maintenance or insurance, offering customers access and convenience while keeping products in use longer.

five

Pay-per-use.

A business model where customers are charged based on actual usage — paying only for the amount or duration they use the product.

six

Membership.

A business model where customers pay a recurring membership fee to access and use products — without ownership — often within defined limits or tiers of access.

The foundation that powers it all.

White-label

Checkout & Cart.

Purpose built for as-a-service models.

From buy + rent in the same card to stopping trouble at checkout with integrated credit checks, the ultimate one-click checkout experience, built from the ground up for product-as-a-service.

Discover more

point of sales

circuly StoreConnect.

Enable dealers & retailers to create subscription orders for your products.

Deploy a new form of sales channel and leverage your dealer network by enabling dealers to create subscription order for your product.
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Show me what it can do

operations

circuly Hub.

Manage your subscription business without headaches.

A dedicated platform of operations to scale, manage & automate subscription operations. Get more out of your subscription business with a flexible solution.