SUBSCRIPTION MANAGEMENT SOLUTION product rentals

Meet your customers' short-term needs without the operational chaos.

Manage availability, bookings, and returns in real time. circuly brings your rental operations together.

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Subscription companies powered by circuly

What are product rentals?

In a product rental model, customers pay to access a physical product for a fixed or short-term period. Rentals are ideal for temporary or occasional use, giving customers the option to get the outcome of the product without buying it.

Product ownership:

Stays with you.

Standard duration:

Few hours to a few months.

Buyout option:

Usually not offered.

End-of-term options:

Return or extend.

How circuly supports product rental models.

Illustration of a subscription management software

product availability

Real-time product availability & reservations.

circuly manages product availability automatically — so when a customer books a rental, the system reserves that item for the selected period and prevents overbooking.

risk mitigation

Returns & reactivation on auto-pilot.

Get products ready for their next rental faster.
circuly tracks returns, updates item condition, and marks products as available once they’re ready again — ensuring continuous turnover and higher utilisation.

asset & inventory tracking

Damage tracking & accountability made easy.

Know exactly which product was rented, to whom, and when.With asset-level tracking, circuly logs each item’s full rental history — making inspections, damage assessments, and cost assignments effortless and transparent.

A Demo says more than a 1000 words.

Talk to our team and experience the circuly solution in a guided demo, customised around your unique product subscription business and pain-points.

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All the building blocks you need for product rentals.

Rental management.

Manage every aspect of your rental lifecycle in one place.

Recurring billing & invoicing.

Go beyond simple billing automation and invoice generation.

Product & asset tracking.

Track where your products are across the entire rental lifecycle.

Return
management.

Automate return workflows and end of rental contract operations.

Fraud
prevention.

Protect your business against fraud through identity check & other measures.

Dunning & debt collection.

Protect your bottomline cashflow and automate dunning natively.

Customer lifecycle management.

Manage customer data and dive into customer insights.

Extensions, swaps, buyouts & more.

Automate operations around such core functions.

Localisation.

Expand to new locations with custom taxes, payment methods, shipping etc.

Get inspiration from rental brands with a similar model.

equipment rental

Line up.

Rent kite surfing equipment for a day and upto a month.

Possibility to switch rented equipment.

Lineup maintains the equipment and re-rents it after return to other renters.

Check out Line up

Equipment rental

Eddy's adventure.

Rent camping & outdoor gear for a minimum of 3 days.

Possibility to buy rented items.

Eddy's adventure collects a deposit for damage protection & maintains the equipment in-house.

Check out Eddy's adventure

Discover more ways to build recurring revenue—supported by circuly.

one

Product rentals.

Typically short-term access for a fixed period. Customer pays for temporary use and then returns the product.

two

Product leasing.

Long-term access for a fixed contract. Customers may have an option to buy at the end of term or switch to another product and start a new lease.

three

Product-as-a-Service.

A concept in which customers pay for the outcome but not the product itself and benefit from addition service components like maintenance, regular inspection, etc.

four

Subscribe-to-own.

A business model designed to lower the financial barrier and reduce hesitation toward new or unfamiliar products — through recurring payments or a trial period with the option to buy or return at the end.

five

Pay-per-use.

A business model where customers are charged based on actual usage — paying only for the amount or duration they use the product.

six

Membership.

A business model where customers pay a recurring membership fee to access and use products — without ownership — often within defined limits or tiers of access.

The foundation that powers it all.

White-label

Checkout & Cart.

Purpose built for as-a-service models.

From buy + rent in the same card to stopping trouble at checkout with integrated credit checks, the ultimate one-click checkout experience, built from the ground up for product-as-a-service.

Discover more

point of sales

circuly StoreConnect.

Enable dealers & retailers to create subscription orders for your products.

Deploy a new form of sales channel and leverage your dealer network by enabling dealers to create subscription order for your product.
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Show me what it can do

operations

circuly Hub.

Manage your subscription business without headaches.

A dedicated platform of operations to scale, manage & automate subscription operations. Get more out of your subscription business with a flexible solution.