Subscription management for equipment & machinery
Shift to equipment-as-a-service without rebuilding your tech stack.
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Powered by circuly.


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You already built the machines. What’s missing is the system to sell them as a service.
circuly adds the commercial and operational engine you're missing.

Let order to revenue & everything after run on auto-pilot.
circuly automates the core and standard subscription operations including follow up operations associated with swaps, buyouts, cancellation, so you don't have to intervene.

Connect all moving parts, in one system.
circuly unifies your entire subscription business in one system and also enhances the tools you already use with clarity and control.
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Deploy workflows that make sense for you.
With circuly you don’t buy into fixed modules but are free to set up your own custom journey.
How circuly powers your equipment business.
Complete product & inventory tracking.
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Automated recurring billing & invoicing.

Effortless customer relationship management.
User friendly customer self-service portal.

Automated transactional email communication.
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Streamlined subscription management.
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Scalable and customisable workflows.
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Buy & rent possibility in the same checkout flow.
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Analytics dashboard for high-level KPI tracking.
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Direct integration with
your strorefront.

Direct integration with your payment system.

Credit check integration on checkout.

Custom integration with most ERPs and CRMs.

Native integration for debt collection & dunning.
Did we miss something?
circuly is designed for companies that rent or offer subscriptions for physical products.
circuly is for you if you are:
- looking to launch a rental/subscription business for medical equipment or device,.
- looking to scale with automations.
- looking to replace your existing system.
It’s especially well-suited for complex products like medical equipment and product-as-a-service business models in general.
That depends on your setup, but most customers are able to go live within a 4-6 weeks. Our team works closely with you to configure everything — so you don’t waste time figuring it out alone.
Since circuly offers you a lot of flexibility, we walk you through all these options and set them up together with you.
When it comes to shop systems, circuly integrates with Shopify, Saleor, Magento, WooCommerce & Shopware. circuly even supports a headless setup. If you currently use a shop system that is not mentioned in the list, we're always happy to look at the setup and tell you if its possible for us to work with it or not.
For payment systems, circuly integrates with Stripe, Mollie, Braintree & Adyen. We develop further integrations as needed by our customers. So far these are the ones companies mostly want to use.
When it comes to tools like ERP, CRM & Logistics & more, 90% of time we can integrate with your existing setup. We just need to talk with you and map out what you're aiming to do with the integration.
We have an integration engineer on board!
Shop systems typically cannot combine buy + rent order, but circuly can. With our checkout solution you can offer any product (physical product, consumable, digital) and for any model (buying, rental, subscription).
There is no limit here.
circuly is a product-as-a-service solution which means we cover the full process and lifecycle of a product and your customer journey.
As soon as an order is placed and until it is returned (or bought out) all operations run through circuly.
Rental solutions typically just covers a part of the process like checkout or payment, but circuly covers a whole lot more.
For example when it comes to retrying failed payments, you are limited to the allowed mandate of your payment provider, but circuly makes it possible to go beyond that mandate.
Another example is having full control over the subscription attributes like frequency, price, duration, end date etc. You can freely edit and change that as you need to.
Start your subscription journey with circuly.







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