Subscription management for equipment & machinery

Shift to equipment-as-a-service without rebuilding your tech stack.

All in one subscription management solution for physical products.
circuly gives OEMs the commercial, billing, and operational infrastructure to launch and scale Equipment-as-a-Service. Integrates seamlessly with your existing IoT, ERP, and service systems.
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End-to-end management.
Asset & product tracking.
Customer portal for self-management.
Protection with credit checks & debt collection.
And a whole range of possibilities.
Recurring billing & invoicing

Powered by circuly.

the challenge

You already built the machines. What’s missing is the system to sell them as a service.

Your IoT and ERP systems weren’t built for recurring revenue.

They manage assets and data — not subscriptions, usage-based pricing, invoicing, or customer lifecycle workflows.

Running EaaS manually doesn’t scale.

Without automation, every contract, billing cycle, return, and upgrade creates friction, errors, and operational overhead.

Customers expect a seamless service experience.

From onboarding to billing to returns, OEMs need a commercial engine that matches the quality of their machines.
the solution

circuly adds the commercial and operational engine you're missing.

Illustration of a subscription management software
Automation & scalability

Let order to revenue & everything after run on auto-pilot.

circuly automates the core and standard subscription operations including follow up operations associated with swaps, buyouts, cancellation, so you don't have to intervene.  

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single source of truth

Connect all moving parts, in one system.

circuly unifies your entire subscription business in one system and also enhances the tools you already use with clarity and control.

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flexibility & customisation

Deploy workflows that make sense for you.

With circuly you don’t buy into fixed modules but are free to set up your own custom journey.

A demo says more than a 1000 words.

Get a free live demo that's customised around your unique product subscription business and pain-points.

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the benefit

How circuly powers your equipment business.

Timon Beutel, founder of Strollme
"We had a long list of features for our subscription business and found what we were looking for at circuly. circuly works perfectly with our headless Shopify architecture and enables us to concentrate on our customers."
Timon Beutel
Co-Founder

Complete product & inventory tracking.

Never lose track of your assets. With circuly, you always have a 360° overview about the whereabouts of your products.

Automated recurring billing & invoicing.

Don't just accept recurring payments, automate them and make them smart for rentals. Your customers get an automatically generated invoice for every transaction, making your bookkeeping easy.

Effortless customer relationship management.

Easily find the information you need and stay on top of all communication touchpoints with your customers.

User friendly customer self-service portal.

Enable your customers to act independently by providing a portal for self-management of subscriptions. Your customers get the freedom they crave and you get loyal, happy subscribers.

Automated transactional email communication.

Automates transactional communication and keep your customers informed about their subscriptions without any manual input from your side.

Streamlined subscription management.

Manage your subscriptions, payments, information, return and more in one central platform. circuly is designed to operates fully automated & without much input from your side.

Scalable and customisable workflows.

There is no need to be stuck with a process that doesn't fit your business needs. With circuly, you can set up custom processes for some of the most important operations of a rental or subscription business.

Buy & rent possibility in the same checkout flow.

Traditional eCommerce shops don't support buy and rent combo, but luckily we do. Se feel free to create as many upsell and cross-sell plans as you want.

Analytics dashboard for high-level KPI tracking.

Go from "gut-feeling" to "data-backed" decision making. Gather and analyse the data you are looking for to assess your subscription business - from revenue and billing data to product lifetime analytics - all within circuly.
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integrations

Bring on board the tech & tools you already use.

circuly integrates with any tool of your choice and makes your tech stack smart for operating a rental or subscription business model.

Discuss your tech

Direct integration with
your strorefront.

Direct integration with your payment system.

Credit check integration on checkout.

Custom integration with most ERPs and CRMs.

Native integration for debt collection & dunning.

"We haven't seen a solution
so complete & thought through."

— says everyone working in the Product-as-a-Service space.
Find out if circuly is for you

circuly's Debt Collection
Solution.

Powered by Debtist.

Did we miss something?

Let's see
What kind of businesses is circuly for?
How long does it take to go live with circuly?
Can circuly integrate with my systems?
Is circuly only for rentals & subscriptions, or can i also sell products?
How does circuly differ from other rental solution.

Start your subscription journey with circuly.

Felix Raab
"The circuly team brought in a lot of knowledge about how to set up a solid and scalable subscription model."
Felix Raab
Stokke

And see how circuly can power your subscription business.

Recurring billing.

Don't just accept recurring payments, automate them and make them smart for rentals.

Asset tracking.

Never lose track of your assets. With circuly, you always have a 360° overview.

Reporting and analytics.

Make data-backed business decisions. Your most relevant KPIs and data points compiled in one dashboard.

Recurring invoicing.

Your customers get an automatically generated invoice for every transaction, making your bookkeeping easy.