Introduction

Running a subscription-based business for physical products requires seamless integration between your eCommerce platform, payment service provider (PSP), ERP, and other essential tools. 

circuly simplifies this process by offering multiple layers of integration that can either connect to your existing infrastructure or you can build upon. 

In this article, we’ll dive into the three main types of integrations circuly supports, including native integrations, API-based integrations, and integrations via webhooks. 

How circuly supports integration

Here are a few ways circuly supports integrations:

• Native integrations - Pre-built connectors with popular eCommerce platforms, PSPs, and essential tools.
• API-based inetgartions - Leverage circuly’s API to build your custom connection to specific tools based on your needs. 
• Integrations via webhooks - By using circuly webhooks with tools that support webhook you can automate workflows and send real-time data updates to other connected tools. 
• Hybrid integration (connector-based) - Some integrations are not fully native but are supported through a connector built by circuly. 

1. Native integrations

Native integrations are the core systems circuly supports. These integrations are designed to work out-of-the-box with minimal setup. In most cases, native integrations are plug-and-play, making them the quickest and easiest way to get started. circuly has developed native connectors with tools that are essential for running a subscription-based business and for setting up circuly and making subscriptions possible for your business. These include:

• Shop systems: Shopify, Saleor, WooCommerce, Magento, Shopware
• Payment Service Providers: Stripe, Adyen, Braintree, Mollie, PayPal
• Credit Check: CRIF
• Debt Collection: Debtist
• 3PL & logistics: Posti

2. API-based integrations

For businesses that require more flexibility or have custom systems in place, API-based integrations are an excellent solution. circuly offers a robust API that allows you to connect to a variety of external tools and systems, including custom-built eCommerce platforms, ERP systems, and other third-party applications.

Why API-based integrations?

• Customisable: Unlike native integrations, which work within predefined parameters, API integrations provide you with full flexibility to tailor how circuly connects with your tools.
• Scalability: As your business grows, API integrations ensure you can keep pace with new tools and evolving processes.
• Secure Data Handling: APIs provide secure and direct data exchanges between circuly and other platforms.
  
  

3. Integrations via webhooks

For businesses looking to automate processes and trigger actions across multiple systems, webhooks offer a powerful solution. Webhooks allow circuly to send data to any tool or system that can accept webhook requests, creating automated workflows and real-time updates.

For example, when:

• A subscription is created or renewed
• A payment is processed (successfully or failed)
• A product is shipped
• Or a customer’s subscription is updated
  

circuly can send this information to other systems, like your CRM, marketing platform, or shipping tool, using webhooks. This allows for automatic updates, notifications, and actions across all your connected systems.

Use Cases for Webhooks:

• Inventory Management: When a subscription product is shipped, the webhook can notify your inventory system to update stock levels automatically.
  
• Customer Notifications: Trigger email or SMS notifications via marketing tools whenever a customer’s subscription is about to renew or if their payment fails.
  
• Data Syncing: Keep customer and subscription data in sync across your CRM, ERP, or accounting systems without manual input.
  

4.  Integration with existing tools

If you already use tools that integrate with your eCommerce platform, PSP, or ERP, circuly works alongside these systems. Tools connected to your shop system or PSP continue to function as usual, while circuly adds the subscription layer on top to handle recurring payments, product management, and customer subscriptions.

This flexibility ensures that businesses don’t have to completely overhaul their existing systems. Circuly integrates smoothly with the tools and tech you already rely on, improving the efficiency of your subscription business without disruption.

6. Hybrid integrations (Connector-based)

Some integrations are facilitated through a connector developed by circuly. These connectors allow circuly to communicate with external tools or services, but the data from these services may not be displayed directly within circuly. Instead, the integration processes the relevant data in the external system, and the results or actions need to be accessed within that system itself, rather than within circuly’s interface.

This approach allows businesses to leverage powerful external tools without needing to fully display all data within the circuly platform, offering flexibility while maintaining functionality.

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Conclusion

circuly’s flexible and scalable integration options make it easy to connect your subscription business to the tools and systems you already rely on. Whether you’re looking for native integrations with your eCommerce platform and PSP, the flexibility of API-based connections, or the automation power of webhooks, circuly offers a solution to meet your unique needs.

By leveraging these integrations, you can ensure a seamless, efficient, and scalable subscription process, improving both operational efficiency and the customer experience. If you’re ready to connect circuly to your systems, get in touch with us to learn more about our integrations and how they can benefit your business.