First-hand experience with product subscriptions.

CCD2 ab 20. November 2026: Welche Miet- und Leasingverträge mit Kaufoption betroffen sind, und was Anbieter jetzt prüfen sollten.

Widerrufsrecht, Laufzeit, Kündigungsbutton, Preistransparenz und Verbraucherkredit: Der Überblick über alle Regeln für Abos in Deutschland.

Eigenkapital, Bankkredit, Asset-Finanzierung oder Forderungsverkauf: Wie du dein wachsendes Abo-Geschäft ohne Kapitalengpass finanzierst.

Preisbausteine, laufzeitabhängige Tarife und ein Rechenbeispiel: So kalkulierst du eine faire, kostendeckende Mietrate für dein Abo.

Wie Eyewear as a Service funktioniert, am Beispiel von Mister Spex, und was ein Brillen-Abo operativ von anderen Produktabos unterscheidet.

SEPA-Lastschrift, Kreditkarte, PayPal und Wallets im Vergleich: Welche Zahlungsmethode sich für wiederkehrende Zahlungen wirklich eignet.

Die echten Vorteile eines Abo-Modells für physische Produkte, und die operativen Herausforderungen, die dabei niemand verschweigen sollte.

Medizingeräte vermieten statt verkaufen: MDR, MPBetreibV, Hygieneaufbereitung und die Wahl zwischen Krankenkassen- und Privatzahlermarkt.

Kündigungsbutton nach § 312k BGB, EU-Widerrufsbutton seit Juni 2026 und neue UK-Regeln ab 2027: Was Abo- und Mietanbieter jetzt umsetzen müssen.

Product as a Service Leitfaden: Definition, Vorteile, Beispiele nach Branche und wie du dein PaaS-Modell operativ und technisch aufbaust.

Kündigungsbutton nach § 312k BGB, EU-Widerrufsbutton seit Juni 2026 und neue UK-Regeln ab 2027: Was Abo- und Mietanbieter jetzt umsetzen müssen.

Was ist Product as a Service? Definition, Modelle, Beispiele aus DACH, rechtliche Regeln in Deutschland und eine Checkliste, ob PaaS zu deinem Produkt passt.

How big is the medical equipment rental market? Market size estimates from six research firms, segment growth rates, regional shares, key players and the trends driving growth through 2030.

Medical equipment rental, lease, subscription or purchase? A data-backed comparison of access models with real examples from med4rent, Pulse4all and Philips.

Learn when CCD2 applies to subscription and rental businesses, what triggers compliance, and how to prepare before it applies in Nov 2026.

Consumer protection rules for physical product subscriptions in the EU, UK, Germany and the Nordics: withdrawal rights, cancellation, renewals and pricing.

Shopify has plenty of subscription apps. Almost none of them were built for Product-as-a-Service. Here's why, what the gap looks like, and what you actually need to run a physical product subscription on Shopify.

Every subscription model you can run on Shopify, how each one works, who it suits, what it demands operationally and which Shopify app can support it.

A practical guide to medical equipment rental software, understand why rental differs from eCommerce and which features support scalable operations

Learn how to start a medical equipment subscription business, including pricing, service bundling, compliance, lifecycle planning, and recurring revenue strategy.

Learn how to launch a medical equipment rental business, from choosing rental-ready products to pricing, compliance, operations, and scaling.

Explore the different types of subscription and rental business models used in the baby and kids industry. Learn which models fit which products, customers, and companies.

A deep dive into baby goods subscription companies, with real examples, business models, and lessons learned from brands like StrollMe, Bike Club, Swing2Sleep, and Axkid.

Learn what role an ERP plays in subscription businesses, why it cannot run the model alone, and how modern tech stacks support physical product subscriptions.

This article breaks down the growing confusion between financing and subscription models in durable goods. While both help customers access products without paying upfront, they create completely different business outcomes.

Erfahre, wie Abo-Management-Software kleinen Unternehmen hilft, Abläufe zu automatisieren, Kosten zu senken und Product-as-a-Service-Modelle zu skalieren.

Die besten Abo-Management-Lösungen 2026 für physische Produkte – Vergleich, Funktionen & Einblicke für Product-as-a-Service-Modelle.

Discover how subscription management software helps small businesses automate operations, reduce costs, and scale product-as-a-service models.

Discover the top subscription management software built for physical and consumer durable products. Learn why traditional tools made for SaaS or digital subscriptions don’t work for product-as-a-service models — and explore platforms that handle renewals, returns, and asset tracking from end to end.

Discover how eyewear subscriptions work — from contact lens auto-delivery to frame rentals — with examples of brands leading the shift.

Learn what asset tracking means in subscription & rental models, why it’s essential, key KPIs to measure, and how it drives business optimisation.

Learn how to build a subscription-first checkout for physical products. Discover key challenges, solutions, and best practices for customer journeys.

A simple guide to financing subscriptions for physical products—pilot costs, best models by industry, pros/cons, real examples, and how to choose.

Rising acquisition costs, weak retention, unsold stock and unpredictable revenue: how subscription models help eCommerce brands solve their biggest challenges.

Learn when UK subscription businesses need FCA approval, types of permissions, compliance steps, and expert tips to launch legally and confidently.

What is a bike subscription? Discover why manufacturers & retailers are embracing monthly models, from recurring revenue to circular economies.

Why reverse logistics is the hardest part of circular business models, and how to handle returns, repairs and redistribution so rental scales profitably.

Discover why reverse logistics is the backbone of circular business models and how to approach it strategically to scale rentals, subscriptions, and take-back programs.

Marketing a circular business model is not the same as marketing a linear one. This post breaks down why—and offers actionable strategies for small teams to build awareness, trust, and traction.

When should you let subscribers buy their product? How to offer buyouts and rent-to-own options in a subscription model without creating backend chaos.

Discover what makes subscription management for physical products unique—from billing and returns to asset tracking and renewals. A practical guide for scaling Product-as-a-Service models.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

How to prevent and recover failed payments in a product subscription business with payment retries, dunning and debt collection, and protect your revenue.

Payment retrial, dunning or debt collection? When to use each approach to recover failed recurring payments in a physical product subscription business.

Incorporating skip, cancel, and pause options into your subscription model is a strategic move that can drive more subscriptions and enhance customer loyalty. Learn more

Paceheads, a B2C sports equipment rental disruptor established in 2018, pioneers a flexible monthly subscription model, allowing users to test premium gear for up to 12 months. Facing challenges like manual workload and intricate subscription management, Paceheads partnered with circuly.

Consumers still compare product subscriptions to one-off purchases. How to raise the perceived value of your subscription so customers are willing to pay more.

Expanding an ecommerce subscription business internationally can be an exciting opportunity for growth, but choosing the right location to expand to is crucial for success. Learn more

When it comes to generating demand for your subscription products, product price, portfolio, and contract play an important ole. Learn more.

Launching a subscription business? The marketing to-dos that make the road to conversion easier, from awareness and education to a friction-free checkout.

Referral programs, simply put, can be thought of as customer acquisition channels alongside SEO, paid advertising, social media etc. Learn more

Google kept third-party cookies in Chrome, but Safari, Firefox and consent rules still limit them. Why subscription brands should build on first-party data.

Are you looking to get your subscription business discovered on Google Search? You’re right about focusing on SEO but you also need to pay special attention to search intent.

In this article, learn why consumers rent tech instead of buying them. Device-as-a-service and home appliance-as-a-service are becoming the norm. Don't be left out.

This article focuses on the first few steps you need to take to start a subscription business for consumer electronics.

The proven benefits of a subscription model for physical, consumer durable products, for both businesses and customers, with data from real circuly customers.

Product-as-a-Service is a business model in which products are accessed instead of owned. Learn more about the different variants of the PaaS model and see if your business can benefit from this.

In this post, we cover home appliance as a service and equipment as a service business models and the benefits they bring to both customers and providers.

Understanding where circuly exactly fits in when you use it to manage the subscription operations of your product rental business.

Are you planning to launch a subscription business? Sweet! Here's a list of payment methods that support recurring payments.

Removing the element of surprise at the checkout page, you can increase your conversion rate. Find out more on how to implement this strategy.

Understand pricing models for physical products and employ pricing models and strategies to increase your monthly recurring revenue.

Creating a seamless, digital customer journey for subscriptions involves several touch points - we call them the 6 pillars of a subscription business.

Learn from product-as-a-service businesses on how they prevent cart abandonment by providing flexibility to their customers.

Germany's two-click cancellation law, the EU withdrawal button (since June 2026) and the UK's 2027 subscription rules: what subscription businesses must do.

How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch.

The consumer journey for physical products starts at “purchase.” The subscriber decision journey explains how users make decisions for product-as-a-service.

Our subscription management software supports CRIF integration to prevent subscription fraud and chargebacks in your product-as-a-service businesses

Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.

Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow.

When it comes to recurring payments, PSPs like Stripe and Braintree, can't do a lot more besides collecting payment on fixed dates. But circuly fixed that.

Subscription churn for physical products, especially involuntary and seasonal churn, is preventable. Practical ways to reduce churn in your business.

The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models?

A Content Management System (CMS) is a foundational building block of e-commerce. For a bike subscription business, you mainly need it for three reasons.

Growth starts with having the right mindset. We discuss the needs of a subscription-based business model with the aim to fulfil the gap with growth strategies.

A way to counter customer churn in subscription is auto-renewal. But it is crucial to approach auto-renewal from both a legal and ethical perspective.

Starting or running a subscription-based e-commerce business isn’t as complicated as it may appear to be. You only need three things: CMS, PSP, and circuly.

A rental checkout page is a good source for collecting customer’s information for your marketing communication. Learn how to optimize your checkout page.

What should you look for in subscription management software? What are some of the must-haves? We invite you to take a quick peek inside to find out. 

A Content Management System (CMS) is the backbone of rental e-commerce. To build a scalable rental business, a CMS is a must. But is it enough? Find out more!

The 8 operational challenges that stop rental and subscription businesses from scaling, and how to fix them before they slow down your growth.

Mobility-as-a-Service is a circular solution to a growing demand for flexible, accessible, user-centric transportation.

Discovering and setting the correct prices for subscriptions can put anyone on a razor edge, perfect for companies launching their subscription business model.

Is subscription right for your rental business? See why it makes total sense from ecommerce, financial, customer acquisition, and market potential side.

To build a scalable rental business, a CMS is a must. Learn more the best ecommerce shop for your rental business to scale and grow in no time.

Which KPIs matter most in a rental business? The three metrics to track if you want to grow a profitable rental or subscription business for physical products.

Your complete guide to creating a seamless customer experience for your rental business to scale and grow in no time.

With rapid e-commerce growth, online fraud and payment defaults are more relevant than ever, and this deals specifically with the prevention of chargebacks.