Feature Release: Webhooks—Seamless Data Between Connected Tools.

Got a ton of tools specific to your subscription business and want data to flow between them seamlessly with minimum manual effort? Checkout webhooks!
COMING SOON

The Operational Strategy Behind Bike Club Germany's Subscription Success.


Bike Club shares exclusive behind-the-scenes insights into churn prevention, retention strategies, and how they manage the complexities of logistics, refurbishment, customer experience and more.

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55,000 subscribers in UK & Germany.
1 in 5 kids' bike in Germany supplied by Bike Club.
25,000 bikes refurbished per year in UK & Germany.
TABLE OF CONTENT

The tools required to run a business keep on increasing by the day. You have your typical ones like marketing, analytics, communication and so on and then you have some special ones specific to your business. One additional tool can mean one additional hour spent daily making it all work together. And when you want to scale your business by automating your operations, you probbaly do not need the hassle of copying data from one tool to another.

How can data flow seamlessly from one tool to another with minimum manual effort?

Data can flow seamlessly between two tools via a feature known as webhooks. Webhooks are automated messages sent from one app to another in case something happens. That something that happens is called an event.

Example: if you want to send all transactions from the circuly operations backend to your  bookkeeping system (tool) you can do that via Webhooks. You will need an additional tool like Zapier to connect the two apps and allow data to flow between the two apps automatically.  So instead of downloading all transactions as a CSV file you can simply go to Webhooks and create a Webhook.

In your circuly operations backend, you can now access Webhooks which allows you to automate the "data grabbing process" and sending it to another tool.



How Webhook works with Zapier

In Zapier, you can create a new Zap and say that the source is a webhook. On doing that Zapier will generate a URL that you can paste in the URL field of the Create Webhook window in your circuly operations backend.

To learn more about webhooks and other circuly features get in touch with our growth team: contact sales!

Feature Release: Webhooks—Seamless Data Between Connected Tools.

The tools required to run a business keep on increasing by the day. You have your typical ones like marketing, analytics, communication and so on and then you have some special ones specific to your business. One additional tool can mean one additional hour spent daily making it all work together. And when you want to scale your business by automating your operations, you probbaly do not need the hassle of copying data from one tool to another.

How can data flow seamlessly from one tool to another with minimum manual effort?

Data can flow seamlessly between two tools via a feature known as webhooks. Webhooks are automated messages sent from one app to another in case something happens. That something that happens is called an event.

Example: if you want to send all transactions from the circuly operations backend to your  bookkeeping system (tool) you can do that via Webhooks. You will need an additional tool like Zapier to connect the two apps and allow data to flow between the two apps automatically.  So instead of downloading all transactions as a CSV file you can simply go to Webhooks and create a Webhook.

In your circuly operations backend, you can now access Webhooks which allows you to automate the "data grabbing process" and sending it to another tool.



How Webhook works with Zapier

In Zapier, you can create a new Zap and say that the source is a webhook. On doing that Zapier will generate a URL that you can paste in the URL field of the Create Webhook window in your circuly operations backend.

To learn more about webhooks and other circuly features get in touch with our growth team: contact sales!

Continue reading.

How to Market Circular Business Models (Without Sounding Like a Sustainability Cliché).

Marketing a circular business model is not the same as marketing a linear one. This post breaks down why—and offers actionable strategies for small teams to build awareness, trust, and traction.

Case Study: Whoop Business Strategy & Device-as-a Service Success.

How WHOOP turned a $500 fitness tracker into a subscription-first business. Learn how their Hardware-as-a-Service model targets elite users, drives retention, and builds value through insight—not ownership.

Case Study: Peloton Faced Slowing Growth — Their Hardware-as-a-Service Model Changed Everything.

Discover how Peloton shifted from hardware sales to a hardware-as-a-service model, combining fitness equipment with digital subscriptions. Learn from their strategy, growth, and sustainability initiatives.

Let's Talk About Your Subscription Model.

Make circuly the new home for your subscriptions.