Can circuly integrate with our existing CRM & ERP tool?

Customers can change their personal details in their self-service portal. Additionally you have full control over all details of the customer including name, address, shipping address and billing address.

Can I change the subscription attributes?

Yes you can change all attributes of a subscription including price, subscription duration, subscription price, subscription frequency etc. This means that all aspects of a subscription contract can be changed.

Can I remove some options available to the customer in the self-service portal?

Yes, you can fully customise the options are available to your customer in the self-service portal. Typically your customer has the option to make cancellations, but you can exclude the option to do so if you wish and even decide what happens when a cancellation request is made.

Can I extend the subscription with a custom duration?

Yes you can extend the subscription by any duration you want.

Can I send marketing emails from circuly?

No, with circuly you cannot send marketing email circuly contains email templates but they are only meant for transactional communication such as order confirmation, payment updates, subscription renewal, invoice and billing communication and so on.

Can I see which emails were sent to the customer?

Yes, you can see all the emails that were sent to the customer.

Can I use circuly instead of a CRM?

While there are many intersections between a CRM and circuly (subscription management software), circuly cannot completely replace a CRM and a CRM cannot replace circuly. The two are meant to work together in sync because a CRM is not able to deal with operations that are common to a subscription or rental business and tasks that come with recurring revenue operations. Businesses with subscription models often benefit from using both systems in tandem to provide a comprehensive solution that covers customer interactions and subscription management seamlessly.

Launch product-as-a-service

Participate in the as-a-service transition & unlock regenerative growth.

Growth that comes from keeping products in circulation, not just selling them once — backed by the infrastructure to make it real.

Book your strategy call

Explore on your own

See more subscription companies

Powering subscription brands in 18 industries, 17 countries, across 5 continents.

From next-gen startups to established enterprise.

Explore customer case studies

the challenge

Everyone can picture the model.
But mapping how to build one turns overwhelming fast.

Illustration of a subscription management software

SCOPE

It touches so many business operations, where do you even start?

Customer journey, logistics, accounting, legal—a subscription model isn't a new button on your product page. It's a new operating model underneath it.

DIRECTION

There's no checklist that fits your needs specifically.

What counts as "ready" depends on your industry, your product, your size, your market. A generic list gets you partway there — the gaps show up after you've already launched.

tooling

Many start in a spreadsheet & pray it holds, until it doesn't.

Products get returned, swapped, upgraded, extended — mid-subscription changes a spreadsheet was never built to track. It works fine for the first ten customers. Then it doesn't.

"We tried to incorporate the rental business into our existing process of sales, finance and logistics which was a huge mess and didn't work out.

We learned that we cannot incorporate a rental in our existing ERP system."

Rolf Smeding

Director of Business Development

the benefit

Put years of our as-a-service expertise
to work for you.

We guide you through key stages.

Subscriber journey mapping

Business concept & model setup

Tech stack best practices & integrations

Logistics, financing, insurance partners & more

Our team brings the expertise to help you design and operate a scalable subscription model.

Discuss your business strategy

"The circuly team brought in a lot of knowledge about how to set up a solid and scalable subscription model."

—Felix Raab | Stokke

the solution

Get the software foundation needed
to run & scale your new model.

Subscription management.

Manage every aspect of your subscription lifecycle in one place.

Discover subscription management

Recurring billing & invoicing.

Go beyond simple billing automation and invoice generation.

Discover billing & invoicing

Product & asset tracking.

Track where your products are across the entire subscription lifecycle.

Discover inventory management

Return
management.

Automate return workflows and end of subscription contract operations.

Discover inventory management

Fraud
prevention.

Protect your business against fraud through identity checks & other measures.

Discover fraud prevention

Dunning & debt collection.

Protect your bottom-line cashflow and automate dunning natively.

Discover dunning

Customer lifecycle management.

Manage customer data and dive into customer insights.

Discover CRM capabilities

Extensions, swaps, buyouts & more.

Automate operations around such core functions.

Discover lifecycle extension

Localisation for launching in multiple markets.

Expand to new locations with custom taxes, payment methods, shipping etc.

Learn about multi-market setup

the solution

And run your as-a-service model
wherever & however you want.

Sell subscriptions online

Turn your website visitors into subscribers.

However your subscription model takes shape — subscribe-to-own, swap-when-needed, pay-as-you-go — we help you build it

Learn about online subscription selling

Sell in physical stores

Turn your store visitors into subscribers.

Turn your walk-in visitors into subscribers by giving your store staff the ability to create subscription or rental orders in minutes .

Learn about selling subscription in store

Sell subscriptions globally

Go global, without reinventing your setup for every market.

Whether you're rolling out one country at a time or launching in several at once, circuly adapts to how you expand — not the other way around.

Learn about multi-market setup

Sell subscriptions via retailers

Enable your retailers to offer subscriptions for your product.

circuly gives you the digital infrastructure you need to turn your products into a service and build a recurring revenue model around it without disrupting your existing distribution network.

Learn about selling subscriptions via retailers

B2B2X

Coming soon!

Operate a B2B2X setup in which you offer subscriptions to other businesses who in turn offer it to other businesses or customers, while you manage the ops.

Discuss Business Case

Automated creditworthiness checks.

Verify customers before you commit to a subscription contract.

Flexible shop system integration.

Connect to your existing shop system, or run circuly fully headless — no shop system required.

Self-service customer portal.

Customers manage pause, swap, upgrade or buyout themselves, without contacting your team.

Automated invoice sending.

Timely delivery of invoices to customers to ensure the highest level of customer confidence.

Custom payment reminders.

Decide based on your business needs how often and when you want to remind customers about upcoming payments.

Streamlined payment tracking.

Always stay on top of payment schedules and get real time updates on payment statuses.

Custom payment retrial.

Customise your payment retrial process with control over retry limits, intervals, and actions post-failure.

Flexible plan adjustment.

Easily adjust the price, duration & frequency of the recurring payment plan within circuly.

Localised tax collection.

circuly auto calculates taxes and applies it on the checkout based on the country selected by the customer.

integrate

Webhooks & circuly API make dependent systems subscription-ready.

circuly makes your tech & systems ready for the product-as-a-service model.

Browse integrations

The solution that brings your vision to life and transforms your business.

White-label

Checkout & Cart.

Purpose built for as-a-service models.

From buy + rent in the same cart to stopping trouble at checkout with integrated credit checks, the ultimate one-click checkout experience, built from the ground up for product-as-a-service.

Discover more

point of sales

circuly StoreConnect.

Enable dealers & retailers to create subscription orders for your products.

Deploy a new form of sales channel and leverage your dealer network by enabling dealers to create subscription order for your product.
‍

Show me what it can do

operations

circuly Hub.

Manage your subscription business without headaches.

A dedicated platform of operations to scale, manage & automate subscription operations. Get more out of your subscription business with a flexible solution.

Show me what it can do

Customer portal

Customer Self-Service.

To enable self-management of subscriptions.

Make your customers in charge of their subscriptions and free your team from operational and customer support tasks. Designed to give your customers the transparency they crave.

Discover self-service portal

Subscription Box.

Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.

Subscription Box.

Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.

Future-proof your business with an as-a-service model.

Instead of selling products for one-time quick wins, offer your products as subscriptions for a recurring fee, ushering in a paradigm shift from ownership to usership.

Book a strategy call