Buying things online for nearly years now has made us accustomed to faster and smoother checkout pages. And customers expect the same from renting. The best renting experiences are the ones that fulfil the customer psychology "I want it fast, and I want it now".
So do me a favour and get rid of "fill the form to get a quote" from your website. Just throw it out of the window (or MacOS. Get it? Window as in Windows?)
No matter how complicated your business process is, your customers don't care about it.
Your customers want your product, and you need more information about your customer. When your prospective customers have made it to the checkout page (congratulations, half the battle is won), they know what to expect. They have to fill in a few important details before they can actually get your product.
Since your customers are already in the process of filling out the
information, why not use some of it to your advantage.
You can do a ton of stuff with your checkout page. Before we dive into more details, let's first look at a rental checkout page for reference.
What do you see?
A state of the art checkout page for the perfect customer experience.
Now let's dive into what you can do with it and how you can optimize it for your advantage.
"Let us know if the delivery guy should behave like a Ninja in case you have a sleeping baby or a barking dog".
Such creative ideas help leave a positive impression and improve the likelihood of your brand being remembered and recommended.
There's so much you can do with data, once you know what you are looking for and how to get it. Leverage all your resources and be creative with them. A checkout page is not just a checkout page, (well technically it is) but it is also a tool to gather useful insight about your customer and use it to your advantage.
To put it into context let's look at a few examples:
Your starting point is figuring out what additional information will help you improve your product offering. You might or might not need all custom fields. Get on the whiteboard with your team members and brainstorm on what information you need from your customers. Once you know what you need, you can be creative about getting it from your rental checkout page. But remember, you don't wanna scare away your customer at the checkout page. Think of the checkout page as an additional source of getting some information.
The circuly checkout is a white label solution that provides the possibility to automate the renting operations as soon as the customer lands on the checkout page. It replaces the shop systems’ checkout for seamless customer experience in renting (and buying). It enables you to have:
Maximize your conversions by improving your knowledge about your customer. Do that by leveraging the capabilities of the checkout page
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