Mister Spex Launched a Subscription for Glasses—circuly Powers The Subscription Infrastructure.

Mister Spex launched an eyewear subscription for prescription glasses across its German stores. How circuly powers the subscription infrastructure behind it.

Garima Singh

Product Marketing Manager

TABLE OF CONTENT

Mister Spex, one of Europe’s leading online opticians, has officially introduced its very own subscription model for eyewear. The new service — called Mister Spex Switch — lets customers rent designer glasses and sunglasses for a fixed monthly fee.

What customers get with Mister Spex Switch:

✅ Available now in all 65 Mister Spex stores across Germany

✅ Prices start at just €9/month

✅ Includes insurance for damage, theft, and loss

✅ Option to swap glasses every 12 months

✅ Free lens updates when your prescription changes

Customers can have up to three pairs of glasses at the same time, choosing from over 100 brands and 12,000 products — including international designers and in-house labels.

About Mister Spex

Mister Spex SE is one of Europe’s leading omnichannel opticians, combining a strong digital platform with a growing physical store network. The company offers a wide range of high-quality eyewear and optician services — online and in-store — with a focus on convenience, affordability, and customer experience.

Quick facts:

🏢 Founded: 2007
👤 Founder: Dirk Graber
🌍 Headquarters: Berlin, Germany
🧑‍💼 Employees: Over 1,000 (as of 2024)
🕶️ Industry: Optical retail (e-commerce + retail stores)
🏬 Retail presence: 80+ stores across Germany and Europe
🌐 Markets served: Online shops in over 10 countries
📦 Product range: 100+ brands and 12,000+ eyewear products
💰 Revenue (2023): ~€225 million (source)
📈 Stock listing: Frankfurt Stock Exchange (since 2021)

Why this matters

More and more consumers are looking for flexible, affordable ways to access products — without needing to buy them outright. Mister Spex is responding to that demand by turning eyewear into a service.

The subscription is part of Mister Spex’s broader strategy to focus on high-margin, high-relevance offerings — and early results from a soft launch look promising. Customers in the pilot phase went for higher-value frames more often, and the average order value was nearly 3x higher compared to regular purchases.

Eyewear as a Service: A growing trend

The eyewear industry is experiencing a significant shift with the rise of subscription-based models, offering consumers flexible and affordable access to eyewear. This approach aligns with broader trends in consumer behaviour, emphasising convenience, personalisation, and sustainability.

Key Benefits:

Convenience: Subscribers can easily update prescriptions and receive new eyewear without visiting physical stores.
Affordability: Lower upfront costs and bundled services make quality eyewear more accessible.
Personalisation: Services often offer curated selections tailored to individual styles and needs.

Market Growth:

The global eyewear market was valued at approximately $200.46 billion in 2024 and is projected to grow at a CAGR of 8.6% from 2025 to 2030. (source)