circuly blog

How big is the medical equipment rental market? Market size estimates from six research firms, segment growth rates, regional shares, key players and the trends driving growth through 2030.

Medical equipment rental, lease, subscription or purchase? A data-backed comparison of access models with real examples from med4rent, Pulse4all and Philips.

Learn when CCD2 applies to subscription and rental businesses, what triggers compliance, and how to prepare before it applies in Nov 2026.

Consumer protection rules for physical product subscriptions in the EU, UK, Germany and the Nordics: withdrawal rights, cancellation, renewals and pricing.

Shopify has plenty of subscription apps. Almost none of them were built for Product-as-a-Service. Here's why, what the gap looks like, and what you actually need to run a physical product subscription on Shopify.

Every subscription model you can run on Shopify, how each one works, who it suits, what it demands operationally and which Shopify app can support it.

A practical guide to medical equipment rental software, understand why rental differs from eCommerce and which features support scalable operations

Learn how to start a medical equipment subscription business, including pricing, service bundling, compliance, lifecycle planning, and recurring revenue strategy.

Learn how to launch a medical equipment rental business, from choosing rental-ready products to pricing, compliance, operations, and scaling.

Explore the different types of subscription and rental business models used in the baby and kids industry. Learn which models fit which products, customers, and companies.

A deep dive into baby goods subscription companies, with real examples, business models, and lessons learned from brands like StrollMe, Bike Club, Swing2Sleep, and Axkid.

Learn what role an ERP plays in subscription businesses, why it cannot run the model alone, and how modern tech stacks support physical product subscriptions.

This article breaks down the growing confusion between financing and subscription models in durable goods. While both help customers access products without paying upfront, they create completely different business outcomes.

Discover how subscription management software helps small businesses automate operations, reduce costs, and scale product-as-a-service models.

Discover the top subscription management software built for physical and consumer durable products. Learn why traditional tools made for SaaS or digital subscriptions don’t work for product-as-a-service models — and explore platforms that handle renewals, returns, and asset tracking from end to end.

Discover how eyewear subscriptions work — from contact lens auto-delivery to frame rentals — with examples of brands leading the shift.

Learn what asset tracking means in subscription & rental models, why it’s essential, key KPIs to measure, and how it drives business optimisation.

Learn how to build a subscription-first checkout for physical products. Discover key challenges, solutions, and best practices for customer journeys.

A simple guide to financing subscriptions for physical products—pilot costs, best models by industry, pros/cons, real examples, and how to choose.

Rising acquisition costs, weak retention, unsold stock and unpredictable revenue: how subscription models help eCommerce brands solve their biggest challenges.

Learn when UK subscription businesses need FCA approval, types of permissions, compliance steps, and expert tips to launch legally and confidently.

What is a bike subscription? Discover why manufacturers & retailers are embracing monthly models, from recurring revenue to circular economies.

Why reverse logistics is the hardest part of circular business models, and how to handle returns, repairs and redistribution so rental scales profitably.

Discover why reverse logistics is the backbone of circular business models and how to approach it strategically to scale rentals, subscriptions, and take-back programs.

Marketing a circular business model is not the same as marketing a linear one. This post breaks down why—and offers actionable strategies for small teams to build awareness, trust, and traction.

When should you let subscribers buy their product? How to offer buyouts and rent-to-own options in a subscription model without creating backend chaos.

Discover what makes subscription management for physical products unique—from billing and returns to asset tracking and renewals. A practical guide for scaling Product-as-a-Service models.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

How to prevent and recover failed payments in a product subscription business with payment retries, dunning and debt collection, and protect your revenue.

Payment retrial, dunning or debt collection? When to use each approach to recover failed recurring payments in a physical product subscription business.

Incorporating skip, cancel, and pause options into your subscription model is a strategic move that can drive more subscriptions and enhance customer loyalty. Learn more

Paceheads, a B2C sports equipment rental disruptor established in 2018, pioneers a flexible monthly subscription model, allowing users to test premium gear for up to 12 months. Facing challenges like manual workload and intricate subscription management, Paceheads partnered with circuly.

Consumers still compare product subscriptions to one-off purchases. How to raise the perceived value of your subscription so customers are willing to pay more.

Expanding an ecommerce subscription business internationally can be an exciting opportunity for growth, but choosing the right location to expand to is crucial for success. Learn more

When it comes to generating demand for your subscription products, product price, portfolio, and contract play an important ole. Learn more.

Launching a subscription business? The marketing to-dos that make the road to conversion easier, from awareness and education to a friction-free checkout.

Referral programs, simply put, can be thought of as customer acquisition channels alongside SEO, paid advertising, social media etc. Learn more

Google kept third-party cookies in Chrome, but Safari, Firefox and consent rules still limit them. Why subscription brands should build on first-party data.

Are you looking to get your subscription business discovered on Google Search? You’re right about focusing on SEO but you also need to pay special attention to search intent.

In this article, learn why consumers rent tech instead of buying them. Device-as-a-service and home appliance-as-a-service are becoming the norm. Don't be left out.

This article focuses on the first few steps you need to take to start a subscription business for consumer electronics.

The proven benefits of a subscription model for physical, consumer durable products, for both businesses and customers, with data from real circuly customers.

Product-as-a-Service is a business model in which products are accessed instead of owned. Learn more about the different variants of the PaaS model and see if your business can benefit from this.

In this post, we cover home appliance as a service and equipment as a service business models and the benefits they bring to both customers and providers.

Understanding where circuly exactly fits in when you use it to manage the subscription operations of your product rental business.

Are you planning to launch a subscription business? Sweet! Here's a list of payment methods that support recurring payments.

Removing the element of surprise at the checkout page, you can increase your conversion rate. Find out more on how to implement this strategy.

Understand pricing models for physical products and employ pricing models and strategies to increase your monthly recurring revenue.

Creating a seamless, digital customer journey for subscriptions involves several touch points - we call them the 6 pillars of a subscription business.

Learn from product-as-a-service businesses on how they prevent cart abandonment by providing flexibility to their customers.

Germany's two-click cancellation law, the EU withdrawal button (since June 2026) and the UK's 2027 subscription rules: what subscription businesses must do.

How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch.

The consumer journey for physical products starts at “purchase.” The subscriber decision journey explains how users make decisions for product-as-a-service.

Our subscription management software supports CRIF integration to prevent subscription fraud and chargebacks in your product-as-a-service businesses

Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.

Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow.

When it comes to recurring payments, PSPs like Stripe and Braintree, can't do a lot more besides collecting payment on fixed dates. But circuly fixed that.

Subscription churn for physical products, especially involuntary and seasonal churn, is preventable. Practical ways to reduce churn in your business.

The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models?

A Content Management System (CMS) is a foundational building block of e-commerce. For a bike subscription business, you mainly need it for three reasons.

Growth starts with having the right mindset. We discuss the needs of a subscription-based business model with the aim to fulfil the gap with growth strategies.

A way to counter customer churn in subscription is auto-renewal. But it is crucial to approach auto-renewal from both a legal and ethical perspective.

Starting or running a subscription-based e-commerce business isn’t as complicated as it may appear to be. You only need three things: CMS, PSP, and circuly.

A rental checkout page is a good source for collecting customer’s information for your marketing communication. Learn how to optimize your checkout page.

What should you look for in subscription management software? What are some of the must-haves? We invite you to take a quick peek inside to find out. 

A Content Management System (CMS) is the backbone of rental e-commerce. To build a scalable rental business, a CMS is a must. But is it enough? Find out more!

The 8 operational challenges that stop rental and subscription businesses from scaling, and how to fix them before they slow down your growth.

Mobility-as-a-Service is a circular solution to a growing demand for flexible, accessible, user-centric transportation.

Discovering and setting the correct prices for subscriptions can put anyone on a razor edge, perfect for companies launching their subscription business model.

Is subscription right for your rental business? See why it makes total sense from ecommerce, financial, customer acquisition, and market potential side.

To build a scalable rental business, a CMS is a must. Learn more the best ecommerce shop for your rental business to scale and grow in no time.

Which KPIs matter most in a rental business? The three metrics to track if you want to grow a profitable rental or subscription business for physical products.

Your complete guide to creating a seamless customer experience for your rental business to scale and grow in no time.

With rapid e-commerce growth, online fraud and payment defaults are more relevant than ever, and this deals specifically with the prevention of chargebacks.

How asset tracking and asset management work in circuly: serial numbers, asset status, stock and the full lifecycle of every unit you rent or subscribe out.

Every Shopify subscription model explained: what each requires, which apps support it, and where standard tools fall short. Follow the guide to learn more about operating subscriptions models on Shopify.

Learn what asset tracking means in subscription & rental models, why it’s essential, key KPIs to measure, and how it drives business optimisation.

How circuly works for physical product subscription businesses, with or without a shop system and PSP: key operations, the customer journey and setup options.

What happens when a subscriber wants to buy their product? How buyout prices, payment, stock updates and contract closure work without manual effort.

circuly offers flexible options for managing subscription renewals, allowing you to choose between automatic and manual renewals based on your business needs.

What happens when a subscriber doesn't pay? How circuly handles payment retries, dunning and debt collection natively for physical product subscriptions.

How circuly handles failed payments in physical product subscriptions, from automatic payment retries to customer notifications and dunning.

How circuly's white-label checkout connects to your shop system, so customers can subscribe, rent or rent-to-own without leaving your brand.

circuly offers multiple ways to connect tools to it, such as native integrations, API-based integrations and connectors via webhooks.

How to prevent and recover failed payments in a product subscription business with payment retries, dunning and debt collection, and protect your revenue.

Payment retrial, dunning or debt collection? When to use each approach to recover failed recurring payments in a physical product subscription business.

Did you know that consumers are more likely to take action when presented with a limited yet personalised selection of products?

Understanding where circuly exactly fits in when you use it to manage the subscription operations of your product rental business.

Our subscription management software supports CRIF integration to prevent subscription fraud and chargebacks in your product-as-a-service businesses

Got a ton of tools specific to your subscription business and want data to flow between them seamlessly with minimum manual effort? Checkout webhooks!

A way to counter churn in subscriptions is auto-renewal. But it is important to approach auto-renewal from both a legal and ethical perspective.

With the launch of the circuly customer login, we are closer to building the ULTIMATE digital renting experience, making your rental operations run smoothly.

Your customers gets a speeding ticket for their car rental or needs repair support and you need to charge a one-time transaction—our software has it automated.

Let subscribers change their recurring payment method mid-contract. How circuly makes payment service providers work for rental and subscription businesses.

How to extend a subscription duration without asking your customers to reorder? Read through and learn more about subscription duration.

How can you replace broken products efficiently and fraud-proof against customers who keep both products? Here is the product swap process for PaaS model.

Stock validation at the circuly checkout page ensures your customer knows the product is out-of-stock long before they reach the payment process.

The download order as CSV feature enables you to get all the relevant and deselect fields you don’t need. You are in control on what to download.

The circuly subscription management software empowers you to customize your order list view without the noise and clutter. Say hello to filter and tags.

"What happens when the products come back from rental?" circuly now supports you in the process and makes it easy to operate your return handling.

Tick off tasks that needs immediate action with our new to-do page functionality. This will help you stay focused on what really matters to your customers. 🚀

Learn how circuly handles invoicing for physical product subscription businesses — automatic invoice generation, customer self-service downloads, failed payment recovery, invoice corrections, and accounting exports. A complete operational guide.

Never miss sending a payment reminder or a return instruction e-mail to your customer. 🚀 Welcome to circuly’s new feature: automated transactional emails.

Explore leading bike subscription companies in 2025. Who’s driving recurring mobility — and why manufacturers & retailers are embracing it.

Discover why reverse logistics is the backbone of circular business models and how to approach it strategically to scale rentals, subscriptions, and take-back programs.

Mister Spex launched an eyewear subscription for prescription glasses across its German stores. How circuly powers the subscription infrastructure behind it.

What the EU's Right to Repair law means for brands, and why access-based business models like rental and subscription are a smart way to adapt.

An access-based business model lets brands embrace the circular economy without giving up profits. How rental and subscription models make circularity pay.

Product-as-a-Service is a business model in which products are accessed instead of owned. Learn more about the different variants of the PaaS model and see if your business can benefit from this.

Why would a demographic with the highest disposable income  not invest in real estate?  Meet the demographic who prefers usership over ownership.

Top tech companies see the value of Device-as-a-service to address supply chain and pandemic disruption and economic downturn. Read more.

How sustainability demands are changing the consumer electronics industry, and why device rental and subscription models open new markets for tech brands.

The consumer electronics market faces some challenges brought by disrupted supply chains, the pandemic, and economic downturn. Learn how the market cope.

Are you planning to launch a subscription business? Sweet! Here's a list of payment methods that support recurring payments.

Furniture as a service (FaaS) business model addresses the growing customer segment that demands flexible, sustainable, and accessible furniture.

Product-as-a-service is here to stay. If you are exploring a subscription business model for your products, read through and learn more.

If you want your business lean towards the circular economy, read more in this article about circular business models and partnerships.

Usership over ownership is the new driving economic force to watch out, it is going to disrupt traditional retailers. reCommerce is here to stay.

What is Anything-as-a-Service (XaaS)? The criteria a physical product has to meet before it can move to a product-as-a-service business model.

What does responsibility really mean? A personal take on aligning goals with actions, and why everyone, companies included, has a role in the climate crisis.

Circular economy is the fuel of the 21st century economy. Learn more on how to add a circular business model to your existing revenue streams.

Why we founded circuly: consumers are renting instead of buying, and brands need the right infrastructure to offer their products as a service. Our story.

circuly and Debtist partner to bring dunning and debt collection into circuly, so subscription businesses can recover unpaid invoices and protect cash flow.

circuly and Posti partner to help Nordic brands launch circular business models, combining subscription management software with Posti's logistics network.

circuly and Debtist partner to bring dunning and debt collection into circuly, so subscription businesses can recover unpaid invoices and protect cash flow.

circuly and Posti partner to help Nordic brands launch circular business models, combining subscription management software with Posti's logistics network.