Yuno — Tech & Consumer Electronics Subscription Powered by circuly

Yuno is a Swiss electronics rental startup launched in May 2022 as part of Sparrow Ventures within the Migros Group. The Migros Group is Switzerland's largest retail company and it operates a wide range of business including Retail chains, food production, banking, travel services, health & fitness & and innovation & ventures (through pParrow Ventures, which launched Yuno). By offering electronics on a subscription basis—such as smartphones, laptops, cameras, tablets, gaming consoles, and home-entertainment systems—through flexible rental and subscription plans, Yuno makes premium tech temporarily accessible and sustainably circular.

Business model

Yuno operates a long-term tech rental service with flexible subscription terms. Customers select a device and rental period online, with all-inclusive services like shipping, Yuno Care insurance, and repair, bundle into one monthly price. Yuno doesn't offer device buyout since their goal is to circulate as many products as possible so as to increase product lifecycle and use across multiple users.

Key elements of the model:

• Flexible Rental Durations – Customers choose their rental term to match personal or business needs.
• All-Inclusive Pricing – One monthly fee covers the device, shipping, insurance, and servicing.
• Yuno Care Insurance – Covers 90% of repair costs for unintentional damage, including replacement device logistics.
• Circular Asset Flow – Returned devices are repaired, refurbished, and redeployed, minimising waste.
• No Buyout Option – Devices remain Yuno’s property, ensuring control over the asset lifecycle.
• Digital-First Onboarding – Entire subscription setup is online, with automated credit checks for fraud prevention.

Operations where circuly supports Yuno

When circuly joined Yuno’s journey, the business already had active subscriptions in Switzerland and was running operations through a patchwork of tools—Stripe for subscriptions, Airtable for stock management, Memberstack for accounts, and Make for automations. The goal was to replace this fragmented setup with a scalable single source of truth.

circuly became the subscription management system behind Yuno, automating the core infrastructure needed to run a subscription-based business model for physical products such as consumer tech & electronics. Out-of-the-box, circuly handles subscription management, recurring billing and invoicing, asset tracking, product lifecycle management, return management, a customer self-service portal, transactional communication, and fraud prevention through credit checks — allowing Yuno's team to focus on growth rather than manual admin.

1. Unified Subscription Management

circuly migrated Yuno’s existing subscriptions into one central system, automating recurring billing, invoicing, customer communications, and subscription status changes—eliminating the need for multiple disconnected tools.

2. White-Label Customer Portal

Yuno offers circuly’s white-label portal so customers can self-manage their subscriptions, update payment methods, and view order details—reducing support overhead while improving customer experience.

3. Insurance & Product Swaps with Yuno Care

Through Yuno Care, customers are protected against unintentional damage. circuly powers the swap process: damaged products are replaced without requiring a new order, and subscription data stays clean with full traceability of which product replaced which.

4. Credit Check for Fraud Prevention

Yuno uses circuly’s built-in credit check solution to screen new customers, reducing fraud risk before subscriptions are activated.

5. Proven Scalability

In just two years, Yuno processed 12,000+ subscriptions, circulated over 4,000 products, and achieved 40% returning customers—a testament to the efficiency and growth enabled by circuly’s automation and lifecycle management.

Conclusion

Yuno’s rapid scale in Switzerland’s tech rental market showcases the power of combining a strong circular business model with the right operational infrastructure. circuly’s all-in-one subscription management system replaced a fragmented tech stack, introduced automation, and maintained clean, accurate product and customer data—giving Yuno the stability and agility to scale past 12,000 subscriptions in just two years.