circuly vs. Supercycle
Which Shopify rental app is right for your circular commerce business?
Quick verdict
Both Supercycle and circuly are Shopify apps built specifically for circular commerce — rental, subscription-until-returned, and resale. This is the most direct comparison on this list: two purpose-built rental platforms, with different strengths in compliance, integrations, and geography.
Supercycle is a UK-based circular commerce platform supporting calendar-based rental, subscription-until-returned, membership access to a catalogue, and resale of used products.
Pricing: Super plan from $100/month + 1% of circular revenue. Superest plan at $500/month + 1%, adding API access and a dedicated Slack channel.
circuly Subscription & Rental app for Shopify is built for businesses with physical and consumer durable products that operate a subscription, rental or lease model for those products. circuly is built around core features like asset tracking, return management, buy-out flows.
Pricing: Free to install & run up to 25 subscriptions. Paid plans start from $90/month up to $499/month. Free trial available for all tiers.
Both platforms take serialized inventory and rental operations seriously. The practical differences show up in EU VAT/invoicing, Klaviyo integration, and where each company is legally based.
This guide is written for merchants who sell physical products on Shopify and want an honest picture of where each platform fits, and where each one falls short when it comes to operating a rental or circular commerce business model. Supercycle is the closest competitor to circuly in go-to-market — both are purpose-built for rental rather than general subscription commerce — so this comparison focuses on the operational and compliance details that actually differ.
Who each app is built for
Before comparing features, let's first understand the fundamental difference in what these two apps were designed to do.
circuly is primarily built for:
- Bikes, e-bikes & scooters
- Baby & kids' goods
- Consumer electronics & appliances
- Medical equipment & devices
- Furniture & home goods
- Sports & fitness equipment
- Any product that ships, gets used, and returns
- Brands running rentals, PaaS, subscribe-to-own
- Try-before-buy models
- Businesses with physical asset inventory to manage
circuly can also be used for:
- Consumable & replenishment subscription
- Subscription boxes and bundles
- Subscribe-to-own or try-before-buy
- Membership subscriptions
- Digital & service subscriptions
Supercycle is primarily built for:
- Calendar-based rental — items rented between two fixed dates
- Subscription-until-returned billing
- Membership access to a catalogue of items
- Resale of used/returned products
- Merchants needing serialized inventory tracking
- Brands with a retail/POS component alongside online rental
Feature comparison: Supercycle vs. circuly
circuly on Shopify
circuly is now a native Shopify app
circuly has operated as a subscription management platform for physical product businesses for several years, building an enterprise customer base across Europe. Brands like Bike Club, Yuno, and StrollMe have used circuly to scale complex physical product subscription operations.
In 2025, circuly brought that operational depth directly into Shopify with a native app, available on the Shopify App Store, built around Shopify's native checkout, customer accounts, and theme architecture. Shopify merchants can now access circuly's physical product subscription infrastructure without leaving the Shopify ecosystem they've already built around.
For a Shopify merchant, this means:
- Install circuly directly from the Shopify App Store — no custom builds or external platform required
- Add subscription options to product pages via native Shopify theme blocks — no code needed
- Customers check out through the standard Shopify checkout, including Shop Pay
- Subscriber management sits within Shopify customer accounts — familiar to your team and your customers
- All of circuly's physical product operational capabilities — asset tracking, buy-outs, returns, invoicing — available through the same Shopify admin your team already uses
- Connect to the broader Shopify app ecosystem, including Klaviyo and ERP tools, without fragmented data
Pricing comparison: What to expect from each platform
Both platforms combine a monthly base fee with a percentage of relevant revenue. Here's the honest summary:
#1. circuly
- Getting started: Free to install.
- As you scale: Paid plans start from $90/month up to $499/month; custom pricing available for larger operations
- Transaction fee: A commission applies on subscription revenue — decreases as you move up plans
- Free trial: 14-day free trial available on paid plans
#2. Supercycle
- Getting started (Super): $100/month + 1% of circular revenue
- As you scale (Superest): $500/month + 1% of circular revenue — adds API access and a dedicated Slack support channel
- Free trial: 14-day free trial on both tiers; free on Shopify development stores
