circuly voices
Nick Huijs
Founder & CTO @ circuly
Nick is the founder and CTO of circuly, and his journey into the world of circular business models started long before the software did. Coming from a family of entrepreneurs, Nick launched his own subscription business for strollers in the Netherlands—an early experiment in Product-as-a-Service. When he realized there was no software solution that truly supported the operational complexity of running a circular model, he built one himself. That internal tool became the foundation for circuly. As more and more businesses reached out to use the same solution, Nick turned it into a product—now powering physical product subscriptions for brands across Europe and beyond. Today, he leads product development and technology at circuly, focused on building the infrastructure for the future of circular commerce.
"What drives me every day at circuly is the mix of real-world impact and real teamwork. We’re not just building software—we’re building the infrastructure to help companies rethink ownership, reduce waste, and make access to products more sustainable. I’m proud of the team we’ve built: curious, supportive, and always ready to challenge what’s possible. It’s that shared energy that keeps me going, no matter how complex the problem."
events
Meet me @ the following events.
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Subscription Box.
Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.
Subscription Box.
Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.
Contributions.
Areas of expertise.
Voice
Leading conversation around circularity, product asa service & more.
Subscription Box.
Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.
Subscription Box.
Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.
