The 3 R's of Circular Logistics:
A Major Challenge In Adopting a Circular Business Model.
transitioning to a circular business model.

A necessary evil in "as-a-service" business models.
In a subscription model, products inevitably return—whether the rental period ends or a replacement is needed. Managing those returns can be overwhelming without the right infrastructure.

Multiple users & prolonged use leads to frequent repairs.
When products are used by multiple customers over time, wear and tear are inevitable. Managing frequent repairs without a dedicated system can quickly become a logistical nightmare.

Extending product lifecycle means getting your hands dirty.
Prolonging a product’s lifecycle through refurbishment requires expertise and often a whole new process. Most companies simply don’t have the resources or infrastructure to handle it at scale.
Posti Provides The Needed Solution & Answer to:
"How should we deal with logistics in our circular business model?"
circuly Provides The Digital infrastructure for:
Launching, Managing & Scaling Circular Business Model Ops.
%20(1).png)

Subscription
Management.
.png)

Recurring Billing & Invoicing.


Product & Asset
Tracking.
.png)

Customer Journey.


Email
Communication.
.png)

Credit Check & Debt Collection.
.png)
FAQ's About The Cooperation.
The cooperation between Posti and circuly is set to help Nordic companies embrace circularity by tapping into the rising trend of access-based business models.
Product-as-a-Service, rentals, and subscription-based models offer a sustainable alternative to traditional ownership, benefiting both consumers and businesses by promoting responsible consumption.
By combining circuly's software solutions with Posti's logistics expertise, businesses can successfully operate a rental, subscription or as-a-service business model—enabling companies to transform from a linear to a circular business model.
The collaboration provides businesses with an end-to-end solution for offering
subscription or rental services. circuly’s platform helps manage subscriptions, billing,
and inventory, while Posti handles logistics, including product delivery, returns, and
fulfillment.
Together Posti and circuly make the "as-a-service" model profitable and scalable.
circuly is a software solution that enables companies to manage the operations associated with a subscription, rental and lease business model. circuly comes with three modules that take care of the entire customer journey:
- A white-label checkout to create an eCommerce like experience for subscription or rental-based products.
- A white-label customer self-service portal where the customer can manage various aspects of their own subscription such as changing payment details, seeing payments, downloading invoices etc.
- An Operations Backend to manage, automate and scale all associated operations such as recurring billing, invoicing, subscription management, email communication, asset tracking, contract management etc.
Posti offers a comprehensive range of services, including parcels, freight, postal, warehouse, fulfillment, and logistics.
Owned by the State of Finland, Posti’s extensive expertise and infrastructure make them an ideal partner for advancing circular logistics.
With its extensive logistics network, Posti manages the delivery, returns, and fulfillment
processes. Posti’s expertise ensures timely, efficient, and sustainable logistics, enabling
companies to offer subscription services at scale.
The cooperation is ideal for companies looking to transition to circular business models
with rentals, subscriptions or as-a-service approach.
The solution provided by circuly and Posti is industry agnostic. As long as you have a physical product that fits some form of "as-a-service" approach, you can benefit from our solution.
Industries currently supported but not limited to:
- Mobility solutions such as bikes, e-scooters, cars etc.
- Clothing & fashion
- Furniture
- Consumer electronics
- Home appliances
- Kids', baby and parenting products
- Tools and equipment
- Heavy machinery
- Hardware& devices
Subscription, rental, and as-a-service models promote sustainability by reducing waste and extending product lifecycles. Instead of ownership, consumers access products for the time they need, minimising overproduction and resource consumption.
These models encourage businesses to focus on durability, repair, and reuse, shifting towards circular practices. By optimising product use and offering maintenance or refurbishment, companies can reduce their environmental impact.
Additionally, fewer items end up in landfills, aligning business practices with sustainability goals and fostering a more responsible, resource-efficient economy.
Customers gain more flexible access to products without the need for long-term
ownership. Subscription models offer affordability, convenience, and sustainability by
allowing them to use products for as long as needed, reducing waste and promoting
reuse.
Yes, the combined solution is highly scalable. circuly’s platform is designed to support
businesses of all sizes, and Posti’s logistics network can handle the operational needs
for both small and large companies across the Nordics.
With increasing pressure from consumers and regulators to adopt sustainable practices,
now is the ideal time for businesses to explore circular models. The cooperation
between Posti and Circuly makes it easier and more accessible for companies to
transition to a sustainable, flexible business model.