Subscription management for printers
Launch, manage & scale your subscription business for
Printers

Powering brands in 18 industries, 17 countries, across 5 continents.

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Running product subscriptions is more complex than it should be.
But with circuly that complexity disappers.

Let order to return & everything in between run on auto-pilot.
circuly automates the core and standard subscription operations including follow up operations associated with swaps, buyouts, cancellation, so you don't have to interviene.

Connect all moving parts, in one system.
circuly unifies your entire subscription business in one system and also enhances the tools you already use with clarity and control.
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Deploy workflows that make sense for you.
With circuly you don’t buy into fixed modules but are free to set up your own custom journey.
Discover circuly — The solution for
Printer-a-a-Service
The solution behind the most innovate subscription brands.
Bring on board the tech and
tools you love using.
Put data at the heart of everything to drive real business results.
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"How many products are rented on average per customer?"
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"How many products are currently rented vs. bought out by our customer?"
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"How much has it cost to repair and refurbish this product?"
FAQs about the circuly solution.
Printer-as-a-Service turns a one-time hardware sale into a recurring relationship. Instead of selling printers outright, you lease them as part of a managed service that includes usage tracking, maintenance, and supplies. Customers pay monthly or per page, and you gain predictable recurring revenue and better customer retention.
In a Printer-as-a-Service setup, the device’s lifecycle is the backbone of your operations — not just a logistics process.
Each printer goes through a repeating loop: ship → activate → monitor → maintain → refurbish → redeploy. Managing this efficiently determines your margins, uptime, and customer experience.
In traditional setups, these steps are scattered across teams and systems — logistics tracks deliveries, service tracks tickets, finance tracks invoices. That fragmentation leads to delays, missing devices, and lost billing opportunities.
With circuly, every lifecycle stage is digitally connected to the subscription itself. When a printer is activated, it’s linked to a customer account; when it reports an error or reaches end-of-life, a new unit can automatically be assigned to the same subscription. The platform updates the billing, service status, and inventory in one go.
For large-scale providers (think thousands of devices across offices or SMBs), this automation prevents costly downtime, ensures accurate asset visibility, and makes refurbishment profitable instead of chaotic. Essentially, the lifecycle becomes a managed flow — not a manual chase.
This is one of the biggest hurdles for established printer brands. For decades, your sales reps, distributors, and retail partners have been trained — and compensated — to sell boxes.
Subscriptions flip that logic: the value now sits in recurring revenue, not immediate margin.
So the key question becomes: how do you make partners care about the recurring model?
Market leaders have approached this in different ways:
- Shared recurring revenue: HP, for example, pays retailers or resellers a small ongoing commission for customers who activate Instant Ink through their stores.
- One-time subscription bonuses: Some offer a fixed bounty per activated plan — rewarding sign-ups instead of units sold.
- Performance tiers: Channel partners earn higher rebates when they maintain certain subscriber retention rates.
With circuly, you can replicate these mechanisms easily — by linking subscription creation and ongoing payments to partner IDs. That means you can automate payouts, track partner performance, and finally align your network’s incentives with your long-term growth.
Without this alignment, partners will naturally keep pushing hardware over subscriptions. With it, every stakeholder in your ecosystem starts caring about retention, satisfaction, and renewals — not just sales volume.
At the end of the subscription term or at the end of the minimum subscription duration you can offer a number of options to your customers. You can configure end-of-term options like renewing the subscription, offering a buyout (purchase at fair market value), or getting the product back through a standard return. circuly lets you automate those transitions and communicate them with the customer, so you don’t have to manually manage each case.
Shop systems, PSPs, and ERPs are all powerful tools — but none of them are built to handle the full complexity of a physical product subscription. A shop system is designed to catalogue products and guide customers through checkout. A PSP exists to process payments and offer multiple payment options. But neither manages the full subscription lifecycle.
A subscription management system like circuly acts as the central layer between these tools. It houses all subscription operations — billing logic, renewals, contract changes, returns, and more — and ensures your existing systems are aligned with subscription logic.
For example: a PSP can charge recurring payments on a fixed schedule, but once the subscription attributes (frequency, price, duration) are set, they often can’t be changed. circuly gives you that flexibility — to pause, swap, extend, or re-price subscriptions — while still using your PSP for what it does best: processing payments.
Each printer can transmit data — such as page counts, toner levels, and error logs — to your central system. circuly connects this data to your billing engine, automatically calculating what to charge, triggering replenishment shipments, and updating subscription invoices. No manual tracking or monthly reconciliation needed.
A managed subscription keeps customers connected to your brand long-term. They no longer have to worry about ink running out or printer maintenance — and that convenience creates stickiness. It also gives you ongoing insights into customer usage, helping you plan replenishment and cross-sell opportunities.