Subscription management for Audio & AV Equipment
Launch, manage & scale your subscription business for
Audio & AV Equipment.

Powering brands in 18 industries, 17 countries, across 5 continents.

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Running product subscriptions is more complex than it should be.
But with circuly that complexity disappers.

Let order to return & everything in between run on auto-pilot.
circuly automates the core and standard subscription operations including follow up operations associated with swaps, buyouts, cancellation, so you don't have to interviene.

Connect all moving parts, in one system.
circuly unifies your entire subscription business in one system and also enhances the tools you already use with clarity and control.
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Deploy workflows that make sense for you.
With circuly you don’t buy into fixed modules but are free to set up your own custom journey.
Discover circuly — The solution for
AV-as-a-Service
The solution behind the most innovate subscription brands.
Bring on board the tech and
tools you love using.
Put data at the heart of everything to drive real business results.
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"How many products are rented on average per customer?"
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"How many products are currently rented vs. bought out by our customer?"
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"How much has it cost to repair and refurbish this product?"
FAQs about the circuly solution.
AVaaS is not a short-term rental — it’s a managed, subscription-based model for delivering audiovisual technology and support.
Instead of selling a system outright, you provide ongoing access to the hardware, software, and services that keep it running — from installation and monitoring to upgrades and maintenance.
The customer pays a predictable monthly or yearly fee that covers everything.
This shifts the expense from CapEx (big, upfront cost) to OpEx (manageable, ongoing cost) — while giving you a recurring revenue stream and the customer guaranteed uptime and tech refreshes.
AVaaS turns the AV setup from a depreciating asset into a continuously supported service — just like IT, printing, or SaaS.
AV technology evolves fast — resolutions improve, signal standards change, and devices age quickly.
With AVaaS, you can define refresh cycles in your subscription plan (e.g., every 24, 36, or 48 months) or base them on usage data.
When a replacement is due, circuly automatically triggers a swap flow: the new device is assigned, shipped, and activated, while the old one is collected, refurbished, or retired.
Stock levels, billing, and asset status all update in real time.
This keeps your customers always on current tech and your hardware assets in circulation — not sitting idle or losing value in storage.
Absolutely — flexibility is a major selling point of the AVaaS model.
Customers can add new rooms, upgrade devices, or expand to new locations without waiting for the current contract to expire.
circuly supports mid-term changes by:
- Adding new assets to the active subscription,
- Adjusting billing automatically,
- Creating a paper trail of upgrades and replacements, and
- Tracking KPIs across all active devices.
It’s the same customer experience that software subscriptions offer — just applied to hardware and logistics.
Yes — and it’s a common request.
You can define a buyout option that can be triggered anytime, either mid-term or at the end of the contract.
When a buyout is requested, circuly calculates the remaining value of the device, charges the customer automatically, updates the stock, and closes the subscription.
That ensures accounting, inventory, and KPIs remain accurate — even across thousands of devices.
It’s a small feature, but it makes a big difference to customer satisfaction and cash flow predictability.
AVaaS pricing usually blends three elements:
- Hardware cost amortized over the subscription term,
- Service & support fees (maintenance, monitoring, repairs),
- Profit margin tied to usage or uptime.
The shift from CapEx to OpEx lets customers upgrade without budget approvals and helps providers maintain steady recurring revenue.
circuly supports both fixed-term and usage-based billing, so you can price per month, per room, per device, or per hour of use.
The key is transparency: customers prefer predictable billing to “hidden costs,” so make every element visible and automated.
Most AV integrators are still wired for one-time sales.
To make AVaaS scale, you need to shift their incentives.
circuly helps you connect partner accounts to subscriptions, so you can:
- Pay recurring commissions on active subscribers,
- Offer one-time bonuses for sign-ups,
- Track partner performance, retention, and renewals.
This aligns your network’s motivation with your business goals — turning short-term sales into long-term relationships.
Without this alignment, integrators will keep pushing “boxes.” With it, they start building recurring revenue right alongside you.
With circuly you can offer flexible payment options such as monthly, quarterly, or annual billing. Payments can be automated through your preferred payment service provider (PSP), and circuly tracks every step — from scheduled charges to successful payments, failures, and even debt collection if needed.
At the end of the subscription term or at the end of the minimum subscription duration you can offer a number of options to your customers. You can configure end-of-term options like renewing the subscription, offering a buyout (purchase at fair market value), or getting the product back through a standard return. circuly lets you automate those transitions and communicate them with the customer, so you don’t have to manually manage each case.
Shop systems, PSPs, and ERPs are all powerful tools — but none of them are built to handle the full complexity of a physical product subscription. A shop system is designed to catalogue products and guide customers through checkout. A PSP exists to process payments and offer multiple payment options. But neither manages the full subscription lifecycle.
A subscription management system like circuly acts as the central layer between these tools. It houses all subscription operations — billing logic, renewals, contract changes, returns, and more — and ensures your existing systems are aligned with subscription logic.
For example: a PSP can charge recurring payments on a fixed schedule, but once the subscription attributes (frequency, price, duration) are set, they often can’t be changed. circuly gives you that flexibility — to pause, swap, extend, or re-price subscriptions — while still using your PSP for what it does best: processing payments.