Powering brands in 18 industries, 17 countries, across 5 continents.

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Running product subscriptions is more complex than it should be.
But with circuly that complexity disappers.

Let order to return & everything in between run on auto-pilot.
circuly automates the core and standard subscription operations including follow up operations associated with swaps, buyouts, cancellation, so you don't have to interviene.

Connect all moving parts, in one system.
circuly unifies your entire subscription business in one system and also enhances the tools you already use with clarity and control.
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Deploy workflows that make sense for you.
With circuly you don’t buy into fixed modules but are free to set up your own custom journey.
Discover circuly — The solution for
AED-as-a-Service.
The solution behind the most innovate subscription brands.
Bring on board the tech and
tools you love using.
Put data at the heart of everything to drive real business results.
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"How many products are rented on average per customer?"
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"How many products are currently rented vs. bought out by our customer?"
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"How much has it cost to repair and refurbish this product?"
FAQs about the circuly solution.
At the end of the subscription term or at the end of the minimum subscription duration you can offer a number of options to your customers. You can configure end-of-term options like renewing the subscription, offering a buyout (purchase at fair market value), or getting the product back through a standard return. circuly lets you automate those transitions and communicate them with the customer, so you don’t have to manually manage each case.
Under the subscription model, maintenance, service visits, and warranty coverage can be bundled into the subscription price or treated as add-ons. circuly can track maintenance schedules, service calls, repair logs, and warranty terms per subscriber — so you (and your customer) always know what’s included.
Shop systems, PSPs, and ERPs are all powerful tools — but none of them are built to handle the full complexity of a physical product subscription. A shop system is designed to catalogue products and guide customers through checkout. A PSP exists to process payments and offer multiple payment options. But neither manages the full subscription lifecycle.
A subscription management system like circuly acts as the central layer between these tools. It houses all subscription operations — billing logic, renewals, contract changes, returns, and more — and ensures your existing systems are aligned with subscription logic.
For example: a PSP can charge recurring payments on a fixed schedule, but once the subscription attributes (frequency, price, duration) are set, they often can’t be changed. circuly gives you that flexibility — to pause, swap, extend, or re-price subscriptions — while still using your PSP for what it does best: processing payments.