About our partnership
circuly and dotfly. first crossed paths in 2022, united by a shared vision to reshape industries and create meaningful impact. Our collaboration began with an extraordinary milestone: launching the world's first Medical-Device-as-a-Service model for dotfly.'s visionary client, med4rent. Together, dotfly. brought their expertise in building an innovative online shop, while circuly powered the subscription model and operational framework that transformed this revolutionary idea into reality.
The result: a practical example of how rental and subscription models can be successfully implemented in e-commerce and how partnerships can help companies integrate the circular economy into their digital strategy.
- circuly & dotfly. Projects
med4rent's vision is to be an innovator in the medical equipment industry. Customer needs and market conditions are changing rapidly. For med4rent it was crucial to innovate rapidly & gain first-mover advantage.
"We have developed a revolutionary new business model. With this groundbreaking solution, we are avoiding the dilemma that many medical devices quickly become outdated or are simply too expensive to purchase. With great partners on equal terms, this is a lot of fun!" — Michael heine | Managing Director | med4rent
The result: The project shows how digital rental and subscription models in e-commerce help companies to respond flexibly to the market, establish sustainable business models and expand competitive advantages.
- circuly & dotfly. Events
This partnership quickly grew beyond a single project. Over the years, we’ve joined forces on numerous ventures and proudly showcased our shared commitment to innovation at events like the Impact Festival.
Every step of the way, we’ve been driven by a mission to challenge the status quo in eCommerce.
dotfly’.s unwavering dedication to the green transformation of eCommerce brands makes them the ideal partner in our pursuit of a more sustainable future. Together, we’re accelerating the shift from traditional, linear business models to dynamic, circular ones—proving that commerce can be a force for good.
With every project, every breakthrough, and every partnership, we’re not just changing eCommerce. We’re rewriting its story—for the planet, for people, and for a better tomorrow.
