Eddy's Adventure—Outdoor Equipment Rental & Subscription, Powered by circuly

Eddy’s Adventure is a Germany-based B2C outdoor equipment rental company built for people who love being outside without the need to own expensive gear they may only use a few times a year. From tents and sleeping bags to backpacks, trekking poles, hammocks, and curated equipment bundles, Eddy’s Adventure makes high-quality outdoor gear accessible, flexible, and easy to rent.

Their model is rooted in experience over ownership. Customers rent exactly what they need for a trip, for exactly as long as they need it and return it when the adventure is over.

As the business grew, Eddy’s Adventure began looking for a way to scale their operations, refine their rental logic, and unlock future growth including long-term rentals and subscriptions without compromising flexibility or customer experience.

The Customer

Eddy’s Adventure serves end consumers (B2C) who need outdoor equipment for trips, expeditions, and short-term adventures.

The Challenge

Eddy’s Adventure already had a working rental business. The challenge wasn’t launching from scratch it was scaling intelligently.

Their core business focuses on short-term rentals, where equipment can be rented for as little as one day and for flexible periods beyond that. To scale this model, they needed a system that could reliably handle:

• booking windows via a calendar
• price calculation based on rental duration
• upfront payment collection
• shipment triggers at the right time
• return flows once the rental period ends
• asset tracking across multiple rental cycles

On top of that, Eddy’s Adventure wanted to introduce customer-friendly but well-defined rules that reflect the realities of outdoor adventures — especially weather-related disruptions.

The Solution

Eddy’s Adventure partnered with circuly to power the operational backbone of their rental business covering both today’s short-term rentals and tomorrow’s long-term subscriptions.

Circuly enables Eddy’s Adventure to run their rental model end-to-end from a single system:

• calendar-based booking logic
• automated pricing based on rental duration
• payment collection and invoicing
• shipment and return triggers
• asset tracking throughout the lifecycle
• customer self-service for managing rentals

Most importantly, circuly allowed Eddy’s Adventure to implement custom business rules without manual workarounds.

The Benefit

With circuly supporting their rental operations, Eddy’s Adventure was able to turn a complex, operationally heavy rental model into a scalable and customer-friendly system.

They benefit from:

• Fully automated short-term rental operations, from booking and pricing to payment, shipping, and returns
• Clear operational rules embedded in the system, reducing manual decisions and support overhead
• Customer self-service for cancellations and buyouts, improving transparency while protecting internal workflows
• Additional revenue through buyouts, turning successful rentals into ownership without manual intervention
• Full visibility into asset lifecycles, enabling better planning, reuse, and inventory control
• A future-ready foundation that supports both short-term rentals and upcoming long-term rentals or subscriptions

Instead of managing complexity through workarounds and manual processes, Eddy’s Adventure can now focus on what they do best: enabling great outdoor experiences while circuly quietly handles the operational logic in the background.

How circuly supports Eddy's Adventure rental operations

Running a flexible outdoor rental business means coordinating bookings, pricing, payments, logistics, and returns often across very short timeframes. circuly acts as the central system that connects all of these moving parts for Eddy’s Adventure.

Customer-friendly cancellations

Outdoor adventures depend on weather. Eddy’s Adventure wanted to respect that reality without opening the door to unlimited cancellations.

With circuly, they implemented a 5-day weather cancellation window:

• The rental start date is tracked in the system
• If a customer requests cancellation within the first 5 days, the option is available
• If the 5-day window has passed, cancellation is only possible after the agreed rental period ends

This logic is surfaced directly in the customer self-service portal:

• Customers see the option to cancel only when eligible
• Eddy’s operations are protected from late or abusive cancellations

The result is flexibility for customers and predictability for the business.

Buyouts: Turning rentals into ownership when desired

Eddy’s Adventure also wanted to give customers the option to buy the product they rented especially when they’ve tested it in real conditions and decided it’s the right fit.

circuly makes buyouts fully self-service:

• Customers see whether a buyout is available
• Full price transparency is shown in the portal
• The remaining amount is calculated automatically
• A one-time payment is charged via circuly
• The asset status is updated and ownership is transferred

No support tickets. No manual calculations. Just a smooth transition from rental to ownership.

Preparing for long-term rentals and subscriptions

While short-term rentals are the core today, Eddy’s Adventure is already planning ahead.

Long-term rentals and subscriptions typically one month or longer require:

• recurring billing
• renewals, swaps and extensions
• longer asset lifecycles and asset management for subscription products
• different customer expectations

circuly is already set up to support this transition, allowing Eddy’s Adventure to expand into subscriptions without switching systems or rebuilding processes later.

Lessons for rental & experience-based businesses

Eddy’s Adventure shows how rental businesses can scale sustainably by:

• embedding rules directly into the system, not support workflows
• using self-service to balance flexibility and control
• turning rentals into sales through buyouts
• choosing infrastructure that supports both short- and long-term models

For businesses in outdoor gear, sports equipment, or experience-driven rentals, the fundamentals are the same: clarity, automation, and lifecycle control.

Conclusion

Eddy’s Adventure didn’t just want to rent out outdoor gear, they wanted to build a flexible, customer-centric rental model that reflects how adventures actually work.

By partnering with circuly, they were able to scale short-term rentals, introduce weather-aware cancellations, enable buyouts, and lay the groundwork for future subscriptions, all without compromising operational stability.

It’s a strong example of how the right subscription and rental infrastructure can turn real-world complexity into a competitive advantage.