Investor Update. 6-Month Recap.

As the summer heat rises, so does the excitement at circuly. We've got some sizzling updates and insights for you. 

Perhaps you already know about our latest funding round, MRR growth and client GMV growth, but there’s more! 

Industry Expansion 

Industries across the board are increasingly recognising the strategic value of access-based business models. This growing trend is evident in the diverse range of new customers joining circuly. 

circuly is celebrating successes in new territories (industries) like:

• Heavy machinery
• Sports/leisure equipment
• Home appliances
• Outdoor gear
• High-end fashion 

While firmly parking itself as the go-to solution for:

• Baby goods
• Bikes
• Consumer electronics
• Furniture
• Automotive
• Consumables

New Locations Unlocked 

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The buzz around access-based business models isn’t confined to just industries—it’s going global! Demand for sustainable solutions is surging in new geographies and countries, and circuly has recently broadened its reach across new markets worldwide like:

• France
• UAE
• Australia 
• Slovenia

In addition to (our existing locations) 

• DACH (Germany, Switzerland, Austria) 
• Nordics (Sweden, Norway) 
• Italy 
• Netherlands
• Sweden 
• UK
• Greece 
• USA

circuly is leading the charge in making access-based business models the future of every industry, company and country!

Product

Big customers bring big technical demands and high order volumes that can challenge even the best systems. That’s why, since the beginning of the year, our dev and tech teams have been laser-focused on enhancing our platform's robustness and stability. 

We've been diligently building a solution capable of seamlessly handling substantial operational data and requests. By doing so, we’re ensuring that our customers have a reliable, trusted platform that scales with their needs.

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Here’s a small tit bit on how we’re gearing up to catch the big fish! 

• ‍New Draft Order Feature -> Enables creation of subscription orders directly from the circuly backend, unlocking a multitude of possibilities such as:
  
  In-store order creation - Empowers our customers to accept subscription orders directly from their physical store thus seamlessly integrating offline sales channels with our advances system. 
  
  Custom order quotes - Enables our customers to effortlessly generate and send bespoke order quotes from the backend, enhancing customer engagement and satisfaction.   

• ‍Stock Management in circuly -> Our in-house stock management feature makes our customers more and more independent of their shopsystems. The possibility to automatically assign assets with defined SKUs to customers, drastically reduces manual labor and streamlines operations.‍

• API Endpoints -> We’ve broadened our API endpoints, offering unparalleled flexibility to your customers. Our customers can not only use the circuly workflows and automations to scale their operations but can also create their own automations around circuly. This showcases the potential creation of a new ecosystem around circuly thus positioning circuly as a more advanced solution. ‍
• Product & Code Stability - Our development team has prioritised enhancing product and code stability, preparing circuly to handle larger clients with revenue volumes in the millions.‍
• circuly Suite UI/UX Improvement - Our product updates extend beyond internal improvements to include client-facing enhancements. Our customer self-service environment now features a sleek new design, offering a clearer, faster, and more user-friendly experience.‍
• Doubling on Client Capabilities - We’re empowering clients like never before. By transferring multiple tasks from our team to our clients, we've significantly reduced ticket volumes and increased client independence, fostering a more self-reliant user base.  

Ecosystem expansions (Partnerships) 

With Scott on board, we’re taking our partnership game to another level. 

We’ve zeroed in on areas that align perfectly with our business model—like marketing, logistics, debt collection, and financing—and are forging strategic partnerships in these key areas. Our goal here is to build our ecosystem for our clients’ benefit.

Our collaborations create a win-win on two fronts: 

• First, they help us build a vibrant ecosystem of services and solutions around the circuly product, delivering exceptional value for our customers.
  
• Second, these strategic alliances drive valuable leads and revenue for both us and our partnered agencies, creating a powerful symbiotic exchange. By forging these high-impact connections, we’re supercharging our offerings and driving mutual success.

You could say that while we’re helping our customers diversify their revenue streams with subscriptions, we’re having a bit of fun doing the same for ourselves!

Trade Show & PR Highlights

It’s been a dynamic year for us! Alongside securing funding, we’ve been spreading the word about the circuly solution both in the digital stratosphere and the real world—because we believe great solutions deserve to be seen everywhere.

Did you get a chance to catch us on the following events?

• Interview about circuly on ChannelX World TV
• Podcast on Subscribe Now
• EuroBike in Frankfurt, Germany 

Our team has been boots on the ground at key industry events showcasing the circuly solution and gaining deeper industry insights. 

And the excitement doesn’t stop there—we’ve got more high-profile fairs and trade shows lined up for the second half of the year such as:

• Sustainability Summit in Hamburg, Germany - Sept. 18 & 19
• ORGATEC in Cologne, Germany - Oct. 22-25

Stay tuned as we continue to take the stage and make an impact at upcoming events, further growing circuly’s presence and influence in our expanding industry!

Interested in our journey? Follow us on LinkedIn. 

Or let’s jump on a call!