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Brands in 18 industries, 17 countries, across 5 continents trust circuly for their rental ops.

Camera & AV Equipment
Electronics & Technology
eBikes, Bikes & Scooter
Equipment & Tools

All articles.

Consumer Protection Laws for Subscription Businesses Selling Physical Products: A Must-Read Guide

A practical guide to consumer protection compliance for physical product subscription businesses operating in the EU, UK, Germany, and Nordic markets — covering withdrawal rights, cancellation laws, renewal rules, pricing transparency, and what is changing in 2026 and beyond.

Last updated on:  
June 29, 2026
Written by:  
Garima Singh

Thinking About Moving Subscriptions to Shopify? Audit These 7 Things First

Running subscriptions for bikes, furniture, or equipment? Here's an honest breakdown of what Shopify handles well for physical product subscriptions — and where it runs out of road.

Last updated on:  
June 22, 2026
Written by:  
Garima Singh

Rent-to-Own & Subscribe-to-Buy Models on Shopify: A Guide to Building a Successful Business

How rent-to-own and subscribe-to-own work for Shopify brands: real examples, the economics, setting the buyout price, and how to run it with circuly.

Last updated on:  
June 18, 2026
Written by:  
Garima Singh

Shopify Product as a Service eCommerce Integration: The Complete Guide to Running Subscriptions on Shopify

Shopify has plenty of subscription apps. Almost none of them were built for Product-as-a-Service. Here's why, what the gap looks like, and what you actually need to run a physical product subscription on Shopify.

Last updated on:  
June 18, 2026
Written by:  
Garima Singh

How to Start a Subscription Business on Shopify: Choosing the Right App & Scaling

Every Shopify subscription model explained: what each requires, which apps support it, and where standard tools fall short. Follow the guide to learn more about operating subscriptions models on Shopify.

Last updated on:  
June 19, 2026
Written by:  
Garima Singh

Subscription Business on Shopify & How to Run Them With the Right Shopify App

Shopify supports multiple subscription models through its Subscriptions API and a large ecosystem of third-party apps. Here is a clear breakdown of each model — what it is, how it works, who it suits, and what it demands operationally.

Last updated on:  
March 24, 2026
Written by:  
Garima Singh
the problem

Most Shopify apps aren't built for products that come back.

There are hundreds of subscription apps in the Shopify App Store. Nearly all of them were designed for digital products or consumables—coffee boxes, SaaS tools, skincare bundles. They assume your product stays with the customer forever.But if you're renting a bike, a stroller, or a piece of medical equipment—your product comes back. And that changes everything
01

Duct-taping 10+ tools isn't scalable.

Billing here, logistics there, returns somewhere else. No single tool was built for how your business actually works.
02

Swaps, returns & buyouts are treated as edge cases.

For physical product subscriptions these are core operations — not exceptions. Every existing app disagrees.
03

Standrad operation become manual tasks & tickets

You're spending time managing subscriptions instead of growing them.
04

No asset or serial number tracking available.

You're spending time managing subscriptions instead of growing them.
where circuly comes in

The power of circuly, now inside Shopify.

For businesses that want to run physical product subscriptions without leaving Shopify but also without compromise.
Install on Shopify for FREE
The Experience

We brings 6+ years of product subscription experience to Shopify.

bike subscription

Long-term bike rentals by Decathlon.

—Decathlon.
Check out Decathlon Rent
baby-gear-subscription

Stroller Subscription & Rental.

—Strollme.
Read the case study
equipment-as-a-service

Try-Before-Buy Sports Equipment.

—Paceheads.
Read the case study
equipment-as-a-service

Medical Equipment Subscription.

—med4rent.
Read the case study
car-as-a-service

Tesla Car Subscription.

—Electric Runner.
kids subscription box

Kids' Toys Subscription.

—Tribu Box.
instruments-as-a-service

Short/Long-Term Music Instrument Subscription.

—Soundoo.
tech-as-a-service

Consumer Electronics Subscription.

—Yuno.
mobility-as-a-service

E-Bike & Cargo Bike Subscription.

—Riese & Müller.
subscribe & save

Subscribe & Save Consumable Subscription.

—Happy Coffee.
Furniture-as-a-service

Furniture Subscription.

—Homebound.
appliance-as-a-service

Coffee Machine + Coffee Subscription.

—Club Espresso.
mobility-as-a-service

Scooter Subscription.

—Egret.
Furniture-as-a-service

Furniture Rental & Subscription.

—Cohabit.
Fashion-as-a-service

High-End Fashion Rental.

—Wild West Social House.
Medical Equipment-as-a-service

AED Subscription.

—Pulse4all.
Anything-as-a-service

Your Product as a Service.

—Your Brand
Powering companies in 18 industries, 17 countries and across 5 continents
Get inspired by circuly customers
Franz Crux | Operations | TIER
Our Backbone.
"For us running such a subscription business and managing all the subscriptions would be impossible without circuly running in the background."
www.tier.app/en/long-term-rental-2
Rolf Smeding | Director of Business Development | Bugaboo
Flexible Solution.
"We recommend circuly to other business because circuly is flexible and can adapt to the needs of different businesses."
www.lease.bugaboo.com/en-de
Manuel Heinemann | Co-founder | Nomadi
Easy & Scalable.
"circuly makes subscription commerce easy & scalable. Our feedback is valued & feature requests are often implemented."
www.nomadi.de/
Haavard Traa | Chief Technology Officer | Joule
Best SaaS for physical product subscription services.
"circuly’s flexible & robust API enhances our operational capabilities."
www.https://joule.no
start

No matter where you are in your journey.

scale

Existing subscription business.

You've cobbled together a working system — but it's fragile, manual, and not built to scale. circuly replaces the duct tape with infrastructure that actually fits your model.

Replace your patchwork of tools with one platform

Automate returns, swaps and billing edge cases

Scale without scaling your ops tea,

launch

Launch a subscription offering.

You sell physical products and see the opportunity in subscriptions — but didn't want to build a second system. Now you don't have to. Start within your existing Shopify ecosystem.

Launch a subscription model without a new platform

We guide your team and provide needed software training.

We guide your team and provide needed software training.

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The Subscription Management Software for Product Subscriptions.
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