# circuly > circuly is a subscription management software for physical products. It enables businesses to launch, manage and scale Product-as-a-Service models — including subscriptions, rentals and leasing — with recurring billing, inventory and asset tracking, returns management, fraud prevention, dunning and more. circuly connects to existing shop systems (Shopify, Magento, WooCommerce, Shopware, Saleor, headless) and payment providers (Stripe, Mollie, Adyen, Braintree, PayPal) and powers subscription brands in 18+ industries across 17 countries. Key facts: - circuly is purpose-built for physical product subscriptions, where products come back — unlike traditional eCommerce, ERP or payment systems designed for one-way sales. - The platform consists of the circuly Checkout & Cart (white-label, mixed-basket checkout), circuly Hub (central operations platform), circuly Customer Portal (self-service subscription management) and circuly StoreConnect (retailer and point-of-sale channel). - Customers include Decathlon, Bugaboo, TIER, Riese & Müller, MisterSpex, Bike Club, Strollme, med4rent and Paceheads. - circuly is made in Bielefeld, Germany. ## Product - [How it works](https://www.circuly.io/how-it-works): Overview of how circuly connects to shop systems and payment providers to enable subscription commerce - [Product overview — circuly Hub](https://www.circuly.io/product/overview): Central platform for managing subscription operations - [Feature overview](https://www.circuly.io/product/feature-overview): Browse all circuly features - [Checkout & Cart](https://www.circuly.io/product/hosted-checkout): White-label checkout built for subscription journeys, supports mixed baskets (purchase + rental in one flow) - [Customer Self-Service Portal](https://www.circuly.io/product/hosted-customer-self-service): Portal for customers to manage their own subscriptions - [StoreConnect / Point of Sales](https://www.circuly.io/product/point-of-sales): Enable dealers and retailers to create subscription orders in-store - [Subscription Management](https://www.circuly.io/product/subscription-management): Manage the full subscription lifecycle — duration, frequency, price, renewals - [Recurring Billing & Invoicing](https://www.circuly.io/product/recurring-billing-and-invoicing): Automated recurring payments, invoice generation and payment tracking - [Reporting & Analytics](https://www.circuly.io/product/subscription-reporting-and-analytics): Subscription KPIs and business insights dashboards - [Product & Asset Tracking](https://www.circuly.io/product/product-asset-tracking): Track products across the entire subscription lifecycle, including repairs and returns - [Fraud Prevention & Credit Checks](https://www.circuly.io/product/credit-checks-fraud-prevention-chargebacks): Automated identity verification and creditworthiness checks at checkout - [Dunning & Debt Collection](https://www.circuly.io/product/dunning-debt-collection-for-physical-product-subscriptions): Automated payment retrials and case escalation to protect cash flow - [CRM](https://www.circuly.io/product/crm-rental-subscription-business): Customer data management for rental and subscription businesses - [Subscription Buyouts](https://www.circuly.io/product/subscription-buyouts): Enable customers to keep and purchase their subscribed products - [Consumable Subscription Features](https://www.circuly.io/product/consumable-subscription-features): Features for subscription boxes and consumable subscriptions - [Integrations](https://www.circuly.io/partner-integrations): Supported shop systems, payment providers and tech ecosystem partners ## Solutions - [All industries](https://www.circuly.io/solutions/industries): Overview of industries circuly supports - [Cars & Vehicles](https://www.circuly.io/solutions/car-rental-subscriptions): Car subscription and rental software - [Bikes & Scooters / Micromobility](https://www.circuly.io/solutions/micromobility-rental-subscriptions): Bike, e-bike and scooter subscription software - [Baby & Kids' Gear](https://www.circuly.io/solutions/baby-equipment-rental-subscriptions): Baby equipment rental and subscription software - [Medical Equipment & Devices](https://www.circuly.io/solutions/medical-equipment-rentals-subscriptions): Medical equipment rental and subscription software - [Equipment & Machinery](https://www.circuly.io/solutions/equipment-machinery-as-a-service): Equipment-as-a-Service software - [Furniture](https://www.circuly.io/solutions/furniture-rental-subscriptions): Furniture rental and subscription software - [Electronics & Appliances](https://www.circuly.io/solutions/consumer-electronics-appliances): Consumer electronics subscription software - [For Startups](https://www.circuly.io/solutions/for-startups): circuly for startups launching subscription models - [For Enterprise](https://www.circuly.io/solutions/for-enterprise): circuly for enterprise businesses - [For Manufacturers](https://www.circuly.io/solutions/manufacturers): circuly for manufacturers offering products as a service - [For Local Stores](https://www.circuly.io/solutions/local-stores): circuly for local and physical stores - [For Agencies](https://www.circuly.io/solutions/agencies): circuly for agencies building subscription businesses - [Shopify Subscriptions & Rentals](https://www.circuly.io/shopify-app/shopify-subscriptions-rentals): circuly app for Shopify stores ## Business Models - [Product Subscriptions](https://www.circuly.io/product-subscription): Software for product subscription models - [Subscribe-to-Own](https://www.circuly.io/subscibe-to-own): Software for subscribe-to-own models - [Product Rentals](https://www.circuly.io/product-rental): Software for product rental models ## Customers & Case Studies - [Customer overview](https://www.circuly.io/customers/customer-overview): All circuly customer stories and use cases - [Case studies](https://www.circuly.io/customers/customers-case-studies): In-depth customer case studies - [Strollme case study](https://www.circuly.io/customers/strollme-subscription-model-baby-goods-subscriptions-rental): Baby goods subscription pioneer in Germany - [Bugaboo case study](https://www.circuly.io/customers/bugaboo-success-story): Baby goods manufacturer offering subscriptions - [med4rent case study](https://www.circuly.io/customers/med4rent-case-study): Medical and lab equipment subscriptions - [Paceheads case study](https://www.circuly.io/customers/paceheads-subscription-model-sports-equipment-subscription-rental): Sports equipment rentals and try-before-buy - [Pulse4all case study](https://www.circuly.io/customers/pulse4all-case-study): Defibrillator (AED) subscription service - [Decathlon launch story](https://www.circuly.io/customers/circuly-customers/decathlon-bike-subscription-powered-by-circuly): Decathlon bike rental powered by circuly - [MisterSpex Switch](https://www.circuly.io/customers/circuly-customers/misterspex-switch-eyewear-as-a-service-powered-by-circuly): Eyewear-as-a-Service launch - [Bike Club Germany](https://www.circuly.io/customers/circuly-customers/bike-club-germany-powered-by-circuly): Scaling kids' bike subscriptions from UK to Germany ## Resources - [Blog](https://www.circuly.io/resources/blog): Articles on subscription commerce, Product-as-a-Service and the circular economy - [Glossary](https://www.circuly.io/glossary): Definitions of subscription economy and circular economy terms - [Circular Economy](https://www.circuly.io/resources/circular-economy): Resources on circular business models - [Ebooks & Guides](https://www.circuly.io/resources/subscription-economy-free-guides): Free guides on the subscription economy - [Knowledge Loop](https://knowledgeloop.circuly.io/): circuly help center and product documentation - [Circularity Check](https://www.circuly.io/resources/key-question-to-determine-if-a-subscription-model-is-suitable-for-a-business): Key questions to determine if a subscription model suits a business ## Company - [About us](https://www.circuly.io/about-us): The team and story behind circuly - [About circuly](https://www.circuly.io/about-circuly): What circuly is and does - [Pricing](https://www.circuly.io/pricing): circuly pricing plans - [Careers](https://www.circuly.io/jobs): Open positions at circuly - [Contact](https://www.circuly.io/contact): Get in touch with the circuly team - [Get a demo](https://www.circuly.io/demo-request-calendar-michael): Book a demo call - [Demo access](https://www.circuly.io/demo-access-registration): Register for 14-day free demo access ## Optional - [Imprint](https://www.circuly.io/imprint): Legal imprint - [Data Privacy](https://www.circuly.io/data-privacy): Privacy policy - [LinkedIn](https://www.linkedin.com/company/circuly/): circuly on LinkedIn