circuly blog.

circuly Helps aboDeinauto Run its Complex Subscription Model with a Simple "plug-and-play" from circuly

The subscription economy is here to stay. It has been growing at an exponential rate. Young startups are giving large corporations a run for their money by reinventing how we consume physical products. Companies who want to survive and be relevant to their customer need to shift their priorities or suffer the consequences. Here's how aboDeinauto is harnessing the potential of the subscription economy with the help of circuly. 

Jan 5, 2022
circuly Helps aboDeinauto Run its Complex Subscription Model with a Simple "plug-and-play" from circuly

Company: aboDeinauto

Industry: B2C

About aboDeinauto

aboDeinauto is a young startup founded in 2020. They are a team of industry specialists, serial founders and mobility enthusiasts that connect car deals and end users. tHey make car subscriptions easy and flexible in an all inclusive monthly subscription plan.

Challenges Faced by aboDeinauto

Connecting car dealers with end consumers comes with complexity of its own. aboDeinauto was challenged with providing a simplified e-commerce like checkout flow to their customers. Their existing solution just wasn't doing it for them.

Solution Offered by circuly

circuly enabled aboDeinauto to run their complex subscription model smoothly while staying flexible in their choice of CMS. They were able to plug in the circuly solution without any hassle and quickly introduce a new checkout experience to their customers.

The Benefit Achieved

A simple e"plug-and-play" solution that easily integrates with their existing tools enabled their customers to easily advance through the checkout page thus in turn optimising their conversions on the checkout page.

Increase Revenue and Scale Your Business

With circuly aboDeinauto was able to see better results for its existing customer-centric subscription-based car rental business model and scale up to 120% in the first month itself.

The idea of "why only buy when you can also rent" also comes from the customer's mindset that "we no longer want to own a vehicle, we just want to get from A to B in a fast and convenient way."

circuly was perfectly able to replace aboDeinauto's existing subscription tool simply because it solved a problem which their existing subscription tool couldn't.

Now There Is a Subscription Management Software Especially for Physical Products

While there are some subscription tools in the market, what makes circuly unique is the fact that it's made for rental business models with a physical product. The complexities attached to running a rental business for physical products is the niche where circuly thrives and outperforms its competitors.


circuly was perfectly able to replace aboDeinauto's existing subscription tool simply because it solved a problem which their existing subscription tool couldn't.


"Its simple "plug-and-play" solution and integration helped us to quickly introduce a new checkout experience to our customers, easily managed by us." Says Victor de Maizière from operations at aboDeinauto.

More About the Subscription Economy and Mobility Subscriptions

The Subscription Economy: Talk ‘Numbers’ to Me

We live and breathe in the subscription economy. More and more companies are joining the fast-growing world of subscription business models. The motivation to do so comes from the simple fact that customers are moving away from ownership and more so in the direction of usership. In our study from last year (2020), we found that both the awareness and the acceptance of such access models/rental models increased over the previous three years from 34% to 80%.

From streaming giants like Netflix and AmazonPrime to physical product-based companies like Audi and Volvo, everyone is following suit. As the number of vehicles sold declines over time, the number of miles driven continues to rise. It's not the end of the automotive sector, just a rebalancing of priorities.

According to Global Market Insights, the car subscription market was at $3.35 billion in 2019 and is expected to generate $40 billion by 2026 with a CAGR of 40%. According to the PWC study, the overall potential of the rental industry is $670 billion by 2025.

Automotive Subscription Service Market with an Expected Revenue of $40 Billion by 2026

Who is driving the trend? Is it large corporations exploring an additional selling opportunity? Or is it small to medium-scale organizations harnessing the power of the internet to generate recurring monthly revenue?

It's the customers.

Everything as a Service

There is a growing market demand for Mobility as a Service (MaaS) or Car as a Service (CaaS), especially in North America and Europe, due to the rise in the adoption of car subscription services and shared mobility outlook.

The important question here is not whether you, as an eCommerce company, should or shouldn't explore the opportunity of a subscription-based business model. The real question is HOW TO DO IT and HOW TO SCALE if you already have a subscription business model.

circuly makes renting as easy as buying.


About circuly

circuly provides an order-to-revenue subscription management software for companies with a physical product which either already have a subscription business model or are in the process of launching one. circuly helps companies create further sales potential and bring sustainability to eCommerce. circuly helps companies manage their rental operations smoothly while creating possibilities to scale and empower the dynamic and fast-evolving subscription/sharing industry.


Get the scoop on what's new.
Subscribe to get latest blogs, industry reports and all info around subscriptions!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Request a consultation.
Find out how circuly can help you scale your product subscription business.
contact us.

want to be kept in the loop?

our newsletter gives you the latest information on circuly, the circular economy and best practices in the rental industry.